Gebrüder Weiss with Logistics Solution for Spirits in China

The international transport and logistics company Gebrüder Weiss offers specialized e-commerce solutions in the Middle Kingdom for some of the most renowned Baijiu brands in China. Baijiu is made from millet or other grains and is one of the most consumed spirits in the world. The products of premium brands are considered luxury goods and status symbols in China.

(Lauterach/Chengdu) “We have established a warehouse in the western Chinese metropolis of Chengdu with our own team and developed a logistics solution to meet the specific requirements for high-quality spirits brands,” reports Yongquan Chen, General Manager of Gebrüder Weiss in China. Gebrüder Weiss operates 19 branches in Greater China.

The services include storage, packaging, delivery throughout China, insurance options, shipment traceability, and professional customer service. After the customer orders a product from one of the numerous Chinese online shops, the relevant data is transmitted directly to Gebrüder Weiss. The goods are then retrieved from the warehouse, inspected, labeled with a code, and packaged. They are then transported to the end customer by truck or air freight. Many of the famous spirits are produced in the vicinity of the metropolis Chengdu in Sichuan Province. Chengdu is the most modern and economically significant city in western China and an important transportation hub. Gebrüder Weiss has operated its own location there since 2006.

The Baijiu brands supplied by Gebrüder Weiss include, for example, Quanxing, Fenggu, Jiangkouchun, the Sichuan Liquor Group (Chidu), and Xiaojiaolou. Wang Xikai, Head of E-Commerce at Quanxing: “The services of Gebrüder Weiss have improved our logistics and reduced transport damage to our products. This has optimized the shopping experience for our customers and helps us to compete in the tough e-commerce market.”

High-quality spirits brands face a number of challenges regarding e-commerce and inventory management. Yongquan Chen explains: “If the spirits themselves and the packaging are not managed and tracked professionally, counterfeit products can gain a foothold, damaging the brand and undermining customer trust.” To adapt to changing consumer structures and consumption patterns, flexibility, quick response, and reliable customer service are essential.

Traceability Guarantees Originality

Traceability throughout the entire process is very important: High-quality Baijiu products are expensive, and it is crucial that customers can trust their originality. “At the same time, the authenticity of returned products must also be verified. Our tracking and management system with unique QR codes and corresponding order numbers guarantees this,” emphasizes Yongquan Chen. The warehouse system assigns packages or gift boxes of the right size to each order. The customer service team quickly and professionally addresses after-sales issues such as overdue orders or address changes.

Photo: © Gebrüder Weiss