Lufthansa Cargo starts WeChat service in China

Lufthansa Cargo has launched a new digital offering on the WeChat platform, specifically tailored to the needs of its customers in China. With this initiative, the German cargo airline aims to further expand its digital services and facilitate access to key functions. The use of the WeChat app allows users to access important services without separate app downloads, enhancing user-friendliness.

The new offering includes features such as shipment tracking, information on transport options, and details about stations, including map information for Chinese locations. This integration within a widely used platform is intended to provide customers with faster and smoother processes. Additionally, information can be easily shared with business partners. Lufthansa Cargo is already planning to introduce further functionalities.

Strategic focus on digital solutions

Marcel Kling, Head of Digital Sales at Lufthansa Cargo, emphasizes the importance of this initiative: “As an innovation driver in the air freight industry, we are strategically investing in digital solutions that provide real value to our customers.” The new offering on WeChat creates a mobile user experience that meets the demands of one of the customers‘ most important digital channels. This is intended to simplify and accelerate collaboration with the cargo airline.

The introduction of the digital offering not only strengthens Lufthansa Cargo’s presence in the Chinese market but also provides advantages through a locally adapted and intuitive interface. The mobile optimization of service processes is designed to facilitate access to the services offered. For Lufthansa Cargo, this represents direct access to a large mobile user base and improves service quality in the relevant market. The initiative is based on Lufthansa Cargo’s existing API portfolio and is specifically optimized for mobile devices.

www.lufthansa-cargo.com