Bnode appoints Olberding as CCO

Bnode has appointed Manuel Olberding as Chief Commercial Officer (CCO) for its 3PL activities. This decision took effect on May 1, 2026. In his new role, Olberding will lead the commercial strategy for the 3PL operations in Europe as well as for Staci Americas, which will soon be renamed Paxon. Additionally, he will drive the development of commercial activities in Asia.

Focus on sustainable growth and customer relationships

Olberding’s mandate includes accelerating sustainable growth, deepening customer relationships, and building a more integrated, customer-oriented organization. These measures align with the company’s international ambitions. The new CCO will be based in Düsseldorf, Germany.

With over 20 years of international experience in commercial leadership in logistics and supply chain, Olberding brings extensive expertise. Prior to joining Bnode, he was Senior Vice President for Global Sales & Marketing at OIA Global. Previously, he held senior commercial positions at Maersk and DB Schenker, where he implemented large-scale go-to-market strategies in complex, multinational environments.

Rainer Kiefer, CEO of 3PL Europe & Staci Americas, to whom Olberding will report directly, expressed positive remarks about the appointment: “We are very pleased to welcome Manuel to our team. His extensive international experience and proven success in aligning sales, marketing, and customer-focused teams with clear commercial strategies will be crucial as we continue to grow our business. Manuel will play a key role in strengthening our customer relationships and driving sustainable growth in our key markets.”

Additionally, Bnode announced the appointment of Bram Blondé as Chief Solutions Officer (CSO) for the 3PL activities in Europe and Staci Americas. This newly created position will entrust Blondé, who previously served as Deputy CEO and Interim CCO, with the responsibility for shaping and implementing the 3PL solutions strategy.

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