{"id":52425,"date":"2021-10-04T16:02:10","date_gmt":"2021-10-04T14:02:10","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2021\/10\/04\/gls-inicia-rebranding-com-design-fresco-e-visual-moderno\/"},"modified":"2021-10-04T16:02:10","modified_gmt":"2021-10-04T14:02:10","slug":"gls-inicia-rebranding-com-design-fresco-e-visual-moderno","status":"publish","type":"post","link":"https:\/\/loginfo24.com\/pt-pt\/2021\/10\/04\/gls-inicia-rebranding-com-design-fresco-e-visual-moderno\/","title":{"rendered":"GLS inicia rebranding com design fresco e visual moderno"},"content":{"rendered":"<h5><strong>GLS, um dos principais prestadores de servi\u00e7os de entrega de pacotes na Europa, apresenta-se a partir de hoje com um novo visual. A nova marca baseia-se no que a GLS tem feito com sucesso na Alemanha e na Europa e apoia os objetivos de crescimento do prestador de servi\u00e7os. O foco continua a ser que a GLS torna poss\u00edvel cada entrega de pacote com solu\u00e7\u00f5es excepcionais.<\/strong><\/h5>\n<p>(Neuenstein) A GLS enfatiza ainda mais com sua nova identidade de marca as pessoas que est\u00e3o por tr\u00e1s de cada envio: tanto os remetentes quanto os destinat\u00e1rios. Seus objetivos, emo\u00e7\u00f5es e hist\u00f3rias est\u00e3o no centro das aten\u00e7\u00f5es. A ess\u00eancia da marca \u00e9 expressa pela empresa atrav\u00e9s de um visual moderno e amig\u00e1vel. A renova\u00e7\u00e3o da imagem da empresa \u00e9 rapidamente notada pelo uso de um novo logotipo, incluindo tons de azul e amarelo marcantes. A seta amarela, que representa a empresa h\u00e1 muito tempo e simboliza a din\u00e2mica da GLS e de seus servi\u00e7os, foi integrada na letra G e recebeu um design mais compacto, finalizado com um ponto. O ponto simboliza o que realmente importa no final: os clientes na era digital. A GLS os conecta e est\u00e1 pr\u00f3xima deles. A apar\u00eancia contempor\u00e2nea \u00e9 refor\u00e7ada por uma linguagem clara com um tom e estilo divertido e humor\u00edstico.<\/p>\n<h5><strong>Tempo de grandes mudan\u00e7as<\/strong><\/h5>\n<p>A renova\u00e7\u00e3o da marca ocorre em um momento de grandes mudan\u00e7as para a empresa. Os clientes est\u00e3o cada vez mais em busca de solu\u00e7\u00f5es de envio flex\u00edveis, transparentes e sustent\u00e1veis. Em resposta a essa demanda crescente, a GLS direcionou sua rede e servi\u00e7os para solu\u00e7\u00f5es internacionais, digitais e clim\u00e1ticas. A empresa se prop\u00f4s a fortalecer seu papel de lideran\u00e7a no envio transfronteiri\u00e7o e expandir sua forte presen\u00e7a tanto no setor B2B quanto B2C. Gra\u00e7as \u00e0 sua densa rede transfronteiri\u00e7a e ao amplo conhecimento do mercado local, a GLS est\u00e1 confiante de que alcan\u00e7ar\u00e1 sua ambiciosa meta de crescimento at\u00e9 2025.<\/p>\n<h5><strong>Fundamento forte estabelecido<\/strong><\/h5>\n<p>&#8220;N\u00f3s, da GLS, oferecemos um servi\u00e7o pessoal e fluido h\u00e1 mais de 30 anos e constru\u00edmos uma base s\u00f3lida com nossos colaboradores e clientes. \u00c0 medida que as necessidades deles e do mercado de pacotes em geral mudam rapidamente, \u00e9 hora de tamb\u00e9m evoluirmos&#8221;, diz Martin Seidenberg, CEO do grupo GLS. &#8220;Nossa nova apar\u00eancia modernizada representa nosso trabalho e nossa ambi\u00e7\u00e3o de uma maneira clara e voltada para o futuro. \u00c9 din\u00e2mica, ousada, moderna, vibrante e pessoal. Assim, mostramos perfeitamente quem somos e quem seremos.&#8221; Dr. Karl Pfaff, presidente da administra\u00e7\u00e3o da GLS Alemanha, acrescenta: &#8220;Estamos mais preocupados do que apenas oferecer um servi\u00e7o de primeira classe. Queremos encantar nossos clientes de envio e destinat\u00e1rios igualmente. Isso tamb\u00e9m ser\u00e1 demonstrado a partir de agora com nossa nova identidade de marca e uma comunica\u00e7\u00e3o aberta e acess\u00edvel.&#8221;<\/p>\n<p>Foto: \u00a9 GLS<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GLS, um dos principais prestadores de servi\u00e7os de entrega de pacotes na Europa, apresenta-se a partir de hoje com um novo visual. A nova marca baseia-se<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":12203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1559],"tags":[],"class_list":["post-52425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shipping-ports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GLS inicia rebranding com design fresco e visual moderno - Loginfo24<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/loginfo24.com\/pt-pt\/2021\/10\/04\/gls-inicia-rebranding-com-design-fresco-e-visual-moderno\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GLS inicia rebranding com design fresco e visual moderno - Loginfo24\" \/>\n<meta property=\"og:description\" content=\"GLS, um dos principais prestadores de servi\u00e7os de entrega de pacotes na Europa, apresenta-se a partir de hoje com um novo visual. 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