{"id":18491,"date":"2020-07-13T07:00:27","date_gmt":"2020-07-13T05:00:27","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2020\/07\/13\/na-sbb-cargo-a-ceo-desiree-baer-esta-no-cargo-ha-100-dias\/"},"modified":"2025-12-15T12:31:33","modified_gmt":"2025-12-15T11:31:33","slug":"na-sbb-cargo-a-ceo-desiree-baer-esta-no-cargo-ha-100-dias","status":"publish","type":"post","link":"https:\/\/loginfo24.com\/pt-pt\/2020\/07\/13\/na-sbb-cargo-a-ceo-desiree-baer-esta-no-cargo-ha-100-dias\/","title":{"rendered":"Na SBB Cargo, a CEO D\u00e9sir\u00e9e Baer est\u00e1 no cargo h\u00e1 100 dias"},"content":{"rendered":"<p>Na SBB Cargo, a CEO D\u00e9sir\u00e9e Baer est\u00e1 no cargo h\u00e1 100 dias. \u00c9 uma oportunidade para fazer uma primeira avalia\u00e7\u00e3o e definir as dire\u00e7\u00f5es estrat\u00e9gicas resultantes. Continuar a reestrutura\u00e7\u00e3o e o desenvolvimento e focar nas necessidades dos clientes s\u00e3o as caracter\u00edsticas menos espetaculares. Naturalmente, a SBB Cargo tamb\u00e9m foi fortemente afetada pela pandemia de Corona.<\/p>\n<p>(Olten) D\u00e9sir\u00e9e Baer, CEO da SBB Cargo AG desde 1 de mar\u00e7o de 2020, apresenta seu relat\u00f3rio de 100 dias com suas avalia\u00e7\u00f5es e as dire\u00e7\u00f5es estrat\u00e9gicas resultantes para a empresa. A crise do Corona deixou marcas financeiras e levou a quedas no tr\u00e1fego. A SBB Cargo continua a seguir o caminho da reestrutura\u00e7\u00e3o e desenvolvimento para alcan\u00e7ar uma sustentabilidade financeira duradoura. Al\u00e9m disso, a ferrovia de carga est\u00e1 se concentrando mais nas necessidades dos clientes e melhorando sua capacidade de adapta\u00e7\u00e3o \u00e0s mudan\u00e7as no mercado.<\/p>\n<p>Desde a posse de D\u00e9sir\u00e9e Baer como CEO da SBB Cargo AG, a crise do Corona tem impactado as opera\u00e7\u00f5es di\u00e1rias. Por um lado, a crise mostrou que a SBB Cargo, gra\u00e7as \u00e0s grandes quantidades transportadas, \u00e9 uma parte importante do abastecimento do pa\u00eds e pode reagir de forma flex\u00edvel \u00e0s necessidades dos clientes que mudam. Isso se manifestou, por exemplo, na r\u00e1pida disponibiliza\u00e7\u00e3o de capacidades adicionais com transportes de curto prazo para o varejo, gra\u00e7as ao grande empenho dos colaboradores da SBB Cargo. Por outro lado, a crise deixou marcas financeiras. A SBB Cargo sofreu quedas no tr\u00e1fego, assim como o restante do setor.<\/p>\n<h5><strong>Taxa de utiliza\u00e7\u00e3o da capacidade e oferta orientada para o cliente<\/strong><\/h5>\n<p>Apesar dos grandes esfor\u00e7os nos \u00faltimos anos, a SBB Cargo ainda n\u00e3o alcan\u00e7ou a sustentabilidade financeira. Com a crise do Corona e a recess\u00e3o econ\u00f4mica associada, a press\u00e3o financeira aumenta ainda mais. Al\u00e9m disso, o sistema de produ\u00e7\u00e3o da SBB Cargo n\u00e3o consegue reagir rapidamente \u00e0s mudan\u00e7as e as diferentes exig\u00eancias dos clientes n\u00e3o s\u00e3o atendidas de forma adequada.<\/p>\n<p>A SBB Cargo est\u00e1 fazendo tudo o que pode para alcan\u00e7ar a exig\u00eancia legal de sustentabilidade financeira. O transporte de carga continua a ser central para a integra\u00e7\u00e3o dos fluxos de mercadorias internacionais e nacionais e como contribui\u00e7\u00e3o da SBB para a pol\u00edtica de deslocamento.<\/p>\n<h5><strong>Dire\u00e7\u00f5es estrat\u00e9gicas<\/strong><\/h5>\n<p>Para aumentar a flexibilidade e a rentabilidade, a SBB Cargo se concentra nas seguintes dire\u00e7\u00f5es estrat\u00e9gicas:<\/p>\n<ul>\n<li>A SBB Cargo quer se concentrar mais nas diferentes necessidades dos clientes e alinhar a oferta \u00e0s exig\u00eancias de flexibilidade e \u00e0s exig\u00eancias espec\u00edficas dos clientes. Isso deve fortalecer a competitividade e aumentar a velocidade de rea\u00e7\u00e3o a um ambiente em mudan\u00e7a. A parceria com a Swiss Combi fortalecer\u00e1 ainda mais a viabilidade de mercado e o desempenho econ\u00f4mico da SBB Cargo.<\/li>\n<li>A sustentabilidade financeira, conforme estabelecido pela lei de transporte de carga e pelo propriet\u00e1rio, ser\u00e1 perseguida de forma consistente, o que implica, entre outras coisas, uma otimiza\u00e7\u00e3o cont\u00ednua da rede de transporte de acordo com as exig\u00eancias do mercado. A sustentabilidade financeira tem como objetivo garantir a capacidade de reinvestimento da SBB Cargo. O pensamento e a a\u00e7\u00e3o empreendedora dos colaboradores ser\u00e3o fortalecidos e apoiar\u00e3o a mudan\u00e7a cultural.<\/li>\n<li>A SBB Cargo aproveita as vantagens ecol\u00f3gicas do transporte ferrovi\u00e1rio de carga, que s\u00e3o essenciais para a desloca\u00e7\u00e3o do tr\u00e1fego, mas tamb\u00e9m para a orienta\u00e7\u00e3o sustent\u00e1vel, clim\u00e1tica e de conserva\u00e7\u00e3o de recursos das cadeias de suprimento.<\/li>\n<\/ul>\n<p>O objetivo da reestrutura\u00e7\u00e3o e desenvolvimento da SBB Cargo, de reduzir os custos por meio de processos e estruturas simples, continua a ser desafiador neste mercado altamente competitivo. Al\u00e9m de desenvolver solu\u00e7\u00f5es eficientes de fornecimento e descarregamento para \u00e1reas econ\u00f4micas, a empresa investe em automa\u00e7\u00e3o e digitaliza\u00e7\u00e3o. Isso deve tornar a SBB Cargo mais eficiente, flex\u00edvel e r\u00e1pida. Isso aumenta a viabilidade de mercado da ferrovia de carga e ao mesmo tempo reduz seus custos estruturais.<\/p>\n<h5><strong>SBB Cargo AG<\/strong><\/h5>\n<p>A SBB \u00e9 a empresa l\u00edder no transporte de carga su\u00ed\u00e7o, com mais de um quarto da participa\u00e7\u00e3o total na performance de transporte de carga. Quase 16% pertencem \u00e0 SBB Cargo AG, que conecta as grandes \u00e1reas econ\u00f4micas como o pulso da economia su\u00ed\u00e7a. Anualmente, a SBB Cargo AG transporta cerca de 29,8 milh\u00f5es de toneladas de mercadorias l\u00edquidas em transporte de vag\u00e3o, trens completos e no transporte combinado dentro da Su\u00ed\u00e7a \u2013 isso corresponde a quase 10.000 viagens de caminh\u00e3o por dia.<\/p>\n<p>Foto: \u00a9 SBB Cargo<\/p>\n<p><a href=\"https:\/\/www.sbbcargo.com\" target=\"_blank\" rel=\"noopener noreferrer\">www.sbbcargo.com<\/a><\/p>\n<blockquote><p><strong>Coment\u00e1rio de Andreas M\u00fcller<\/strong><\/p>\n<p>As tr\u00eas estrat\u00e9gias da CEO D\u00e9sir\u00e9e Baer da SBB Cargo:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Foco no cliente (isso n\u00e3o era o caso at\u00e9 agora?)<\/li>\n<li>Sustentabilidade financeira, ou seja, gerar lucros (j\u00e1 \u00e9 um objetivo dif\u00edcil de alcan\u00e7ar h\u00e1 muito tempo)<\/li>\n<li>Aproveitar as vantagens ecol\u00f3gicas (essas vantagens a ferrovia j\u00e1 possui h\u00e1 muito tempo)<\/li>\n<\/ul>\n<p>s\u00e3o agora realmente algo revolucion\u00e1rio e tamb\u00e9m n\u00e3o s\u00e3o novas.<\/p>\n<p>&nbsp;<\/p>\n<p>Talvez a participa\u00e7\u00e3o de 35% da Swiss Combi AG \u2013 composta pelos prestadores de servi\u00e7os log\u00edsticos Planzer, Camion Transport, Galliker e Bertschi \u2013 traga o salto esperado para frente. A quest\u00e3o \u00e9 como essa participa\u00e7\u00e3o ser\u00e1 ponderada, pois esses empres\u00e1rios est\u00e3o pouco <img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-4088\" src=\"https:\/\/loginfo24.com\/wp-content\/uploads\/sites\/7\/2025\/12\/AM_1_weiss-300x241.jpg\" alt=\"\" width=\"102\" height=\"82\" \/>interessados em contribuir para o subs\u00eddio, eles querem um ROI (retorno sobre o investimento).<\/p>\n<p>N\u00e3o adianta nada se essas empresas transferirem seus pr\u00f3prios volumes para a ferrovia, a menos que isso j\u00e1 tenha acontecido. S\u00f3 pode ajudar se novos produtos chegarem \u00e0 ferrovia. Para um transporte ferrovi\u00e1rio de carga realmente rent\u00e1vel, a Su\u00ed\u00e7a tamb\u00e9m carece da ind\u00fastria pesada. Esta tem encolhido constantemente nos \u00faltimos anos. Na verdade, o crescimento s\u00f3 pode estar em estender ainda mais os tent\u00e1culos no setor internacional. Mas l\u00e1 tamb\u00e9m ningu\u00e9m est\u00e1 necessariamente esperando por mais um jogador. Ser\u00e1 interessante ver o desenvolvimento futuro da SBB Cargo.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Na SBB Cargo, a CEO D\u00e9sir\u00e9e Baer est\u00e1 no cargo h\u00e1 100 dias. \u00c9 uma oportunidade para fazer uma primeira avalia\u00e7\u00e3o e definir as dire\u00e7\u00f5es estrat\u00e9gicas<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1557,1561],"tags":[],"class_list":["post-18491","post","type-post","status-publish","format-standard","hentry","category-forwarding-logistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Na SBB Cargo, a CEO D\u00e9sir\u00e9e Baer est\u00e1 no cargo h\u00e1 100 dias - Loginfo24<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/loginfo24.com\/pt-pt\/2020\/07\/13\/na-sbb-cargo-a-ceo-desiree-baer-esta-no-cargo-ha-100-dias\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Na SBB Cargo, a CEO D\u00e9sir\u00e9e Baer est\u00e1 no cargo h\u00e1 100 dias - 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