{"id":52844,"date":"2021-10-20T16:37:56","date_gmt":"2021-10-20T14:37:56","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2021\/10\/20\/onderzoek-van-com-sense-toont-interesse-van-de-pers-in-logistiek\/"},"modified":"2021-10-20T16:37:56","modified_gmt":"2021-10-20T14:37:56","slug":"onderzoek-van-com-sense-toont-interesse-van-de-pers-in-logistiek","status":"publish","type":"post","link":"https:\/\/loginfo24.com\/nl\/2021\/10\/20\/onderzoek-van-com-sense-toont-interesse-van-de-pers-in-logistiek\/","title":{"rendered":"Onderzoek van COM.SENSE toont interesse van de pers in logistiek"},"content":{"rendered":"<h5><strong>Hoe kleine en middelgrote bedrijven in de logistieke sector betere perscommunicatie kunnen realiseren, laat Gisela Blaas van het Augsburgse bureau COM.SENSE zien met haar journalistenonderzoek 2021. 119 vak-, economie- en lokale redacteuren gaven antwoorden. 90 procent wenst meer communicatie, maar ziet niet alleen bij de kwantiteit, maar ook bij de kwaliteit en service verbeterpotentieel in de perscommunicatie.<\/strong><\/h5>\n<div id=\"attachment_15032\" style=\"width: 253px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-15032\" class=\"wp-image-15032\" src=\"https:\/\/loginfo24.com\/wp-content\/uploads\/sites\/7\/2025\/12\/comsense_20.10.21_2.jpg\" alt=\"\" width=\"243\" height=\"331\" \/><p id=\"caption-attachment-15032\" class=\"wp-caption-text\">Gisela Blaas<\/p><\/div>\n<p>(Augsburg) Slechts \u00e9\u00e9n op de tien ondervraagden staat neutraal (7%) of negatief (3%) tegenover persberichten uit de logistiek. De meeste journalisten wensen zich meer en betere perscommunicatie. Beoordeeld op kwaliteit, kwantiteit en service is de prestatie op het gebied van public relations door de bedrijfslandschap heen niet perfect. Beoordeeld met schoolcijfers communiceren kleine bedrijven voldoende (4,0), de middelgrote bedrijven krijgen net een voldoende (3,33) en de grote bedrijven komen met een zwakke drie (2,66) weg.<\/p>\n<h5><\/h5>\n<h5><\/h5>\n<h5><strong>24 vragen over perscommunicatie in de logistiek<\/strong><\/h5>\n<p>Op de vraag naar interessante onderwerpen worden berichten uit onderzoek (87%), nieuwe producten (78%) en duurzaamheid (77%) het meest geopend. Als hekkensluiter van een langere onderwerpenlijst blijkt de donatieberichtgeving, die door bijna driekwart van alle journalisten ongeopend wordt verwijderd. In totaal gaven de deelnemers antwoorden op 24 vragen over wat goede perscommunicatie in de logistieke sector inhoudt.<\/p>\n<p><a href=\"https:\/\/www.comsense.de\/studie-bestellen\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.comsense.de\/studie-bestellen\/<\/a><\/p>\n<p>Foto&#8217;s: \u00a9 COM.SENSE<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoe kleine en middelgrote bedrijven in de logistieke sector betere perscommunicatie kunnen realiseren, laat Gisela Blaas van het Augsburgse bureau COM.SENSE zien met haar journalistenonderzoek 2021.<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":12043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1557,1561],"tags":[],"class_list":["post-52844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forwarding-logistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Onderzoek van COM.SENSE toont interesse van de pers in logistiek - Loginfo24<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/loginfo24.com\/nl\/2021\/10\/20\/onderzoek-van-com-sense-toont-interesse-van-de-pers-in-logistiek\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Onderzoek van COM.SENSE toont interesse van de pers in logistiek - Loginfo24\" \/>\n<meta property=\"og:description\" content=\"Hoe kleine en middelgrote bedrijven in de logistieke sector betere perscommunicatie kunnen realiseren, laat Gisela Blaas van het Augsburgse bureau COM.SENSE zien met haar journalistenonderzoek 2021. [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/loginfo24.com\/nl\/2021\/10\/20\/onderzoek-van-com-sense-toont-interesse-van-de-pers-in-logistiek\/\" \/>\n<meta property=\"og:site_name\" content=\"Loginfo24\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Loginfo24\/100057360583332\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-20T14:37:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/loginfo24.com\/wp-content\/uploads\/sites\/7\/2025\/12\/comsense_20.10.21.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1299\" \/>\n\t<meta property=\"og:image:height\" content=\"834\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/loginfo24.com\\\/nl\\\/2021\\\/10\\\/20\\\/onderzoek-van-com-sense-toont-interesse-van-de-pers-in-logistiek\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/loginfo24.com\\\/nl\\\/2021\\\/10\\\/20\\\/onderzoek-van-com-sense-toont-interesse-van-de-pers-in-logistiek\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Onderzoek van COM.SENSE toont interesse van de pers in logistiek\",\"datePublished\":\"2021-10-20T14:37:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/loginfo24.com\\\/nl\\\/2021\\\/10\\\/20\\\/onderzoek-van-com-sense-toont-interesse-van-de-pers-in-logistiek\\\/\"},\"wordCount\":213,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/loginfo24.com\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/loginfo24.com\\\/nl\\\/2021\\\/10\\\/20\\\/onderzoek-van-com-sense-toont-interesse-van-de-pers-in-logistiek\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/loginfo24.com\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2025\\\/12\\\/comsense_20.10.21.jpg\",\"articleSection\":[\"Forwarding &amp; 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