{"id":18544,"date":"2020-07-15T07:02:51","date_gmt":"2020-07-15T05:02:51","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2020\/07\/15\/bitkom-met-studie-over-trends-in-e-commerce-en-fysieke-winkels\/"},"modified":"2025-12-15T12:31:44","modified_gmt":"2025-12-15T11:31:44","slug":"bitkom-met-studie-over-trends-in-e-commerce-en-fysieke-winkels","status":"publish","type":"post","link":"https:\/\/loginfo24.com\/nl\/2020\/07\/15\/bitkom-met-studie-over-trends-in-e-commerce-en-fysieke-winkels\/","title":{"rendered":"Bitkom met studie over trends in e-commerce en fysieke winkels"},"content":{"rendered":"<p>De Bitkom - Bundesverband Informationswirtschaft, Telekommunikation und neue Medien e.V. publiceert een studie over de digitale handel. Marketing, aankoopverwerking, service; zo maken consumenten en handelaren gebruik van digitale technologie\u00ebn online en in de winkel.<\/p>\n<p>(Berlijn) Wie koopt er online, welke producten zijn bijzonder populair bij online winkelen en hoeveel waarde hechten consumenten aan Wi-Fi in de winkel? Hoeveel handelsbedrijven verplaatsen hun activiteiten naar het internet, welke innovatieve diensten bieden zij hun klanten aan en hoe be\u00efnvloedt een consequente digitale strategie de omzet? De digitale vereniging Bitkom geeft in een actuele studie over de digitale handel antwoorden op deze vragen \u2013 en laat ook zien welke invloed de coronapandemie met name op de online handel heeft. \u201eDigitalisering biedt grote kansen voor handelaren. Online kunnen zij hun klanten een breed scala aan innovatieve diensten aanbieden rond productselectie, aankoopverwerking en levering.<\/p>\n<h5><strong>Ook fysieke winkels profiteren van digitalisering<\/strong><\/h5>\n<p>Maar ook de fysieke winkels profiteren: Apps, contactloos betalen of technologie\u00ebn zoals augmented reality kunnen de winkelervaring voor klanten aanzienlijk comfortabeler maken,\u201d zegt Bitkom-handelsexpert Florian Lange. \u201eHet nieuwe studieoverzicht laat in \u00e9\u00e9n oogopslag zien welke kansen er voor handelaren zijn \u2013 en waar consumenten waarde aan hechten, zowel online als offline.\u201c De nieuwe studie \u201eE-commerce en fysieke winkels: Zo digitaal winkelen de Duitsers\u201c vat de belangrijkste resultaten van verschillende representatieve onderzoeken onder groothandelaren, detailhandelaren en consumenten samen. De inhoud omvat onder andere:<\/p>\n<ul>\n<li>94 procent van de internetgebruikers winkelt online. Dit komt overeen met 79 procent van de bevolking vanaf 16 jaar en daarmee ongeveer 55 miljoen Duitsers. Een derde (34 procent) koopt minstens \u00e9\u00e9n keer per week online.<\/li>\n<li>66 procent van de handelsbedrijven verkoopt zijn producten zowel fysiek als online. 25 procent verkoopt uitsluitend fysiek en 6 procent uitsluitend online. De handelaren die ook online verkopen, behalen daarmee aanzienlijke omzetten.<\/li>\n<li>Of online of offline: bijna alle handelaren (98 procent) maken online reclame voor zichzelf. Een website is standaard \u2013 maar slechts \u00e9\u00e9n op de vier handelaren is actief op sociale netwerken.<\/li>\n<\/ul>\n<h5><strong>Hoe heeft corona de online aankoop van levensmiddelen gestimuleerd<\/strong><\/h5>\n<p>Daarnaast biedt het studieoverzicht inzicht in hoe de coronapandemie de online aankoop van levensmiddelen heeft gestimuleerd en welke rol het thema klimaatbescherming speelt voor consumenten en handelaren bij online winkelen. Het studieoverzicht over \u201eE-commerce en fysieke winkels: Zo digitaal winkelen de Duitsers\u201c is gratis te downloaden.<\/p>\n<h5><a href=\"https:\/\/www.bitkom.org\/Bitkom\/Publikationen\/Bitkom-Studienbericht-E-Commerce-und-stationaerer-Handel\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Het rapport<\/strong><\/a><\/h5>\n<p>Foto: \u00a9 Adobe Stock<a href=\"https:\/\/www.bitkom.org\" target=\"_blank\" rel=\"noopener noreferrer\">www.bitkom.org<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Bitkom - Bundesverband Informationswirtschaft, Telekommunikation und neue Medien e.V. publiceert een studie over de digitale handel. Marketing, aankoopverwerking, service; zo maken consumenten en handelaren gebruik<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1665,1557,1561],"tags":[],"class_list":["post-18544","post","type-post","status-publish","format-standard","hentry","category-categories","category-forwarding-logistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bitkom met studie over trends in e-commerce en fysieke winkels - Loginfo24<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/loginfo24.com\/nl\/2020\/07\/15\/bitkom-met-studie-over-trends-in-e-commerce-en-fysieke-winkels\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bitkom met studie over trends in e-commerce en fysieke winkels - Loginfo24\" \/>\n<meta property=\"og:description\" content=\"De Bitkom - Bundesverband Informationswirtschaft, Telekommunikation und neue Medien e.V. publiceert een studie over de digitale handel. 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