{"id":52842,"date":"2021-10-20T16:37:56","date_gmt":"2021-10-20T14:37:56","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2021\/10\/20\/un-sondaggio-di-com-sense-mostra-linteresse-della-stampa-per-la-logistica\/"},"modified":"2021-10-20T16:37:56","modified_gmt":"2021-10-20T14:37:56","slug":"un-sondaggio-di-com-sense-mostra-linteresse-della-stampa-per-la-logistica","status":"publish","type":"post","link":"https:\/\/loginfo24.com\/it\/2021\/10\/20\/un-sondaggio-di-com-sense-mostra-linteresse-della-stampa-per-la-logistica\/","title":{"rendered":"Un sondaggio di COM.SENSE mostra l&#8217;interesse della stampa per la logistica"},"content":{"rendered":"<h5><strong>Come le piccole e medie imprese del settore logistico possono migliorare il loro lavoro di comunicazione, lo dimostra Gisela Blaas dell&#8217;agenzia COM.SENSE di Augusta con il suo sondaggio tra i giornalisti del 2021. Hanno risposto 119 redattori specializzati, economici e locali. Il 90% desidera una maggiore comunicazione, ma vede potenziale di miglioramento non solo nella quantit\u00e0, ma anche nella qualit\u00e0 e nel servizio del lavoro di comunicazione.<\/strong><\/h5>\n<div id=\"attachment_15032\" style=\"width: 253px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-15032\" class=\"wp-image-15032\" src=\"https:\/\/loginfo24.com\/wp-content\/uploads\/sites\/7\/2025\/12\/comsense_20.10.21_2.jpg\" alt=\"\" width=\"243\" height=\"331\" \/><p id=\"caption-attachment-15032\" class=\"wp-caption-text\">Gisela Blaas<\/p><\/div>\n<p>(Augsburg) Solo un intervistato su dieci ha un atteggiamento neutro (7%) o negativo (3%) nei confronti dei comunicati stampa della logistica. La maggior parte dei giornalisti desidera un lavoro di comunicazione migliore e pi\u00f9 efficace. Valutando in base a qualit\u00e0, quantit\u00e0 e servizio, le prestazioni nel campo delle pubbliche relazioni non sono perfette attraverso il panorama aziendale. Valutando con voti scolastici, le piccole imprese comunicano in modo sufficiente (4,0), le medie imprese ottengono appena un soddisfacente (3,33) e le grandi aziende si salvano con un debole tre (2,66).<\/p>\n<h5><\/h5>\n<h5><\/h5>\n<h5><strong>24 domande sul lavoro di comunicazione nella logistica<\/strong><\/h5>\n<p>Alla domanda su quali temi siano interessanti, i comunicati riguardanti la ricerca (87%), i nuovi prodotti (78%) e la sostenibilit\u00e0 (77%) sono i pi\u00f9 aperti. In fondo a una lista di temi pi\u00f9 lunga si trova il comunicato sulle donazioni, che viene eliminato senza essere aperto da quasi tre quarti di tutti i giornalisti. In totale, i partecipanti hanno risposto a 24 domande riguardanti cosa costituisce un buon lavoro di comunicazione nel settore logistico.<\/p>\n<p><a href=\"https:\/\/www.comsense.de\/studie-bestellen\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.comsense.de\/studie-bestellen\/<\/a><\/p>\n<p>Foto: \u00a9 COM.SENSE<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Come le piccole e medie imprese del settore logistico possono migliorare il loro lavoro di comunicazione, lo dimostra Gisela Blaas dell&#8217;agenzia COM.SENSE di Augusta con il<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":12043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1557,1561],"tags":[],"class_list":["post-52842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forwarding-logistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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