{"id":18762,"date":"2020-07-27T07:00:19","date_gmt":"2020-07-27T05:00:19","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2020\/07\/27\/sempre-piu-persone-in-germania-ordinano-cibo-a-casa\/"},"modified":"2025-12-15T12:32:40","modified_gmt":"2025-12-15T11:32:40","slug":"sempre-piu-persone-in-germania-ordinano-cibo-a-casa","status":"publish","type":"post","link":"https:\/\/loginfo24.com\/it\/2020\/07\/27\/sempre-piu-persone-in-germania-ordinano-cibo-a-casa\/","title":{"rendered":"Sempre pi\u00f9 persone in Germania ordinano cibo a casa"},"content":{"rendered":"

Bitkom e.V. ha rilevato che dall’inizio della pandemia di Corona, sempre pi\u00f9 persone ordinano cibo a casa. Molti lavorano ancora in smart working e altri hanno paura di contagiarsi nei ristoranti. Sorprendentemente, per\u00f2, la classica telefonata supera l’ordinazione via web nella maggioranza dei casi.<\/p>\n

(Berlino) Che si tratti di pizza, sushi o un men\u00f9 del ristorante preferito: l’emergenza della pandemia di Corona ha spinto molte persone in Germania a ordinare cibo a casa tramite Internet. Se prima erano il 40%, ora il 53% afferma di ordinare pasti pronti online. Questo \u00e8 il risultato di un’indagine rappresentativa condotta dal Digitalverband Bitkom su 1.002 persone in Germania a partire dai 16 anni, effettuata nel giugno 2020. Attualmente, il 37% ordina raramente, occasionalmente o frequentemente il proprio cibo tramite un servizio di consegna online \u2013 prima della pandemia di Corona erano il 32%.<\/p>\n

\"\"<\/p>\n

Pi\u00f9 di uno su cinque (22%) ordina online o tramite app su piattaforme come Lieferando, prima erano il 14%. Il 17% ordina online direttamente sul sito web di un ristorante nelle vicinanze, con un aumento di 6 punti percentuali rispetto all’inizio della pandemia di Corona (11%). “Molte persone lavorano ancora in smart working e hanno ancora timore di andare a mangiare al ristorante a causa del rischio di contagio. Ordinare un pranzo o una cena a casa \u00e8 attualmente una buona alternativa: il cibo pu\u00f2 essere pagato online in anticipo e la consegna avviene in modo contactless”, afferma Florian Lange, esperto di e-commerce di Bitkom. “Le opzioni di ordinazione digitale offrono inoltre ai ristoranti la possibilit\u00e0 di recuperare le entrate perse a causa delle settimane di chiusura dei locali.”<\/p>\n

Tuttavia, l’ordinazione analogica di pizza, sushi e simili per telefono \u00e8 ancora pi\u00f9 utilizzata: quasi uno su due (48%) aveva ordinato almeno raramente tramite telefonata ai servizi di consegna prima dell’inizio della pandemia di Corona, ora sono il 54%. 4 su 10 intervistati (41%) hanno chiamato un ristorante e ordinato cibo da portare a casa, attualmente sono il 46%.<\/p>\n

Foto: Adobe Stock \/ Grafica: bitkom<\/p>\n

www.bitkom.org<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Bitkom e.V. ha rilevato che dall’inizio della pandemia di Corona, sempre pi\u00f9 persone ordinano cibo a casa. Molti lavorano ancora in smart working e altri hanno [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1557,1561],"tags":[],"class_list":["post-18762","post","type-post","status-publish","format-standard","hentry","category-forwarding-logistics","category-regions"],"acf":[],"yoast_head":"\nSempre pi\u00f9 persone in Germania ordinano cibo a casa - Loginfo24<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/loginfo24.com\/it\/2020\/07\/27\/sempre-piu-persone-in-germania-ordinano-cibo-a-casa\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sempre pi\u00f9 persone in Germania ordinano cibo a casa - Loginfo24\" \/>\n<meta property=\"og:description\" content=\"Bitkom e.V. ha rilevato che dall’inizio della pandemia di Corona, sempre pi\u00f9 persone ordinano cibo a casa. 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