{"id":83319,"date":"2026-06-25T09:34:23","date_gmt":"2026-06-25T09:34:23","guid":{"rendered":"https:\/\/loginfo24.com\/2026\/06\/25\/lufthansa-cargo-demarre-son-service-wechat-en-chine\/"},"modified":"2026-06-25T15:39:04","modified_gmt":"2026-06-25T13:39:04","slug":"lufthansa-cargo-demarre-son-service-wechat-en-chine","status":"publish","type":"post","link":"https:\/\/loginfo24.com\/fr\/2026\/06\/25\/lufthansa-cargo-demarre-son-service-wechat-en-chine\/","title":{"rendered":"Lufthansa Cargo d\u00e9marre son service WeChat en Chine"},"content":{"rendered":"

Lufthansa Cargo a lanc\u00e9 une nouvelle offre num\u00e9rique sur la plateforme WeChat, sp\u00e9cifiquement adapt\u00e9e aux besoins de ses clients en Chine. Avec cette initiative, la compagnie a\u00e9rienne de fret allemande vise \u00e0 d\u00e9velopper davantage ses services num\u00e9riques et \u00e0 faciliter l’acc\u00e8s \u00e0 des fonctions cl\u00e9s. L’utilisation de l’application WeChat permet aux utilisateurs d’acc\u00e9der \u00e0 des services importants sans t\u00e9l\u00e9chargements d’applications s\u00e9par\u00e9es, ce qui am\u00e9liore l’exp\u00e9rience utilisateur.<\/p>\n

La nouvelle offre comprend des fonctionnalit\u00e9s telles que le suivi des envois, des informations sur les options de transport ainsi que des d\u00e9tails sur les stations, y compris des informations cartographiques pour les sites chinois. Cette int\u00e9gration au sein d’une plateforme largement utilis\u00e9e vise \u00e0 offrir aux clients des processus plus rapides et plus fluides. De plus, les informations peuvent \u00eatre facilement partag\u00e9es avec des partenaires commerciaux. Lufthansa Cargo pr\u00e9voit d\u00e9j\u00e0 d’introduire d’autres fonctionnalit\u00e9s.<\/p>\n

Orientation strat\u00e9gique vers des solutions num\u00e9riques<\/h3>\n

Marcel Kling, responsable des ventes num\u00e9riques chez Lufthansa Cargo, souligne l’importance de cette initiative : \u00ab En tant que moteur d’innovation dans l’industrie du fret a\u00e9rien, nous investissons sp\u00e9cifiquement dans des solutions num\u00e9riques qui apportent une r\u00e9elle valeur ajout\u00e9e \u00e0 nos clients. \u00bb Avec la nouvelle offre sur WeChat, une exp\u00e9rience utilisateur mobile est cr\u00e9\u00e9e, r\u00e9pondant aux exigences de l’un des canaux num\u00e9riques les plus importants pour les clients. Cela devrait simplifier et acc\u00e9l\u00e9rer la collaboration avec la compagnie a\u00e9rienne de fret.<\/p>\n

Le lancement de l’offre num\u00e9rique renforce non seulement la pr\u00e9sence de Lufthansa Cargo sur le march\u00e9 chinois, mais offre \u00e9galement des avantages gr\u00e2ce \u00e0 une utilisation intuitive et adapt\u00e9e localement. L’optimisation mobile des processus de service vise \u00e0 faciliter l’acc\u00e8s aux services propos\u00e9s. Pour Lufthansa Cargo, cela repr\u00e9sente un acc\u00e8s direct \u00e0 une grande base d’utilisateurs mobiles et am\u00e9liore la qualit\u00e9 du service sur le march\u00e9 pertinent. L’initiative repose sur le portefeuille API existant de Lufthansa Cargo et est sp\u00e9cialement optimis\u00e9e pour les appareils mobiles.<\/p>\n

 <\/p>\n

www.lufthansa-cargo.com<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Lufthansa Cargo a introduit une offre num\u00e9rique sur WeChat, facilitant l’acc\u00e8s \u00e0 des services essentiels pour les clients en Chine et am\u00e9liorant l’exp\u00e9rience utilisateur.<\/p>\n","protected":false},"author":12,"featured_media":83317,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6671,8983,6679,1581,1582],"tags":[2252,3447,33259,33260,6088,3402,6948,9903,9904,6951,12225,6952,33261,19191,2802,33262,2803,19976,33263,6961,2032,1958,4091,33264,2277,33265,33266,9919,2283,3472,3475,19254,19255,33267,33268,33269,33270,33271,28895,33272,9981,2829,9696,4787,9698,33273,9699,19211,4788,2833,4790,4105,28911,33274,12258,33275],"class_list":["post-83319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allemagne","category-asien-pazifik","category-europa","category-expedition-et-logistique","category-fret-aerien","tag-air-freight-industry","tag-air-freight-market","tag-api-portfolio","tag-appareils-mobiles","tag-avions-de-fret","tag-cargo-aircraft","tag-cargo-airline","tag-china-logistics","tag-china-logistik","tag-compagnie-aerienne-de-fret","tag-convivialite","tag-deutsch-lufthansa-cargo","tag-digital-freight","tag-digital-services","tag-digital-solutions","tag-digitale-fracht","tag-digitale-loesungen","tag-digitale-services","tag-experience-utilisateur-mobile","tag-frachtfluggesellschaft","tag-frachtflugzeuge","tag-frachttransport","tag-freight-transport","tag-fret-numerique","tag-industrie-du-fret-aerien","tag-logistics-providers-francais-lufthansa-cargo","tag-logistikdienstleister-english-lufthansa-cargo","tag-logistique-en-chine","tag-luftfrachtbranche","tag-luftfrachtmarkt","tag-marche-du-fret-aerien","tag-market-presence","tag-marktpraesenz","tag-mobile-devices","tag-mobile-endgeraete","tag-mobile-nutzererfahrung","tag-mobile-user-experience","tag-nutzerfreundlichkeit","tag-options-de-transport","tag-portefeuille-api","tag-presence-sur-le-marche","tag-prestataires-logistiques","tag-qualite-de-service","tag-sendungsverfolgung","tag-service-quality","tag-service-wechat","tag-servicequalitaet","tag-services-numeriques","tag-shipment-tracking","tag-solutions-numeriques","tag-suivi-des-envois","tag-transport-de-fret","tag-transport-options","tag-transportoptionen","tag-user-friendliness","tag-wechat-service"],"acf":[],"yoast_head":"\nLufthansa 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