{"id":79407,"date":"2026-04-28T11:04:13","date_gmt":"2026-04-28T11:04:13","guid":{"rendered":"https:\/\/loginfo24.com\/2026\/04\/28\/startport-presente-une-nouvelle-image-de-marque-et-une-strategie\/"},"modified":"2026-04-28T15:47:43","modified_gmt":"2026-04-28T13:47:43","slug":"startport-presente-une-nouvelle-image-de-marque-et-une-strategie","status":"publish","type":"post","link":"https:\/\/loginfo24.com\/fr\/2026\/04\/28\/startport-presente-une-nouvelle-image-de-marque-et-une-strategie\/","title":{"rendered":"startport pr\u00e9sente une nouvelle image de marque et une strat\u00e9gie"},"content":{"rendered":"

startport, le hub d’innovation bas\u00e9 \u00e0 Duisbourg pour la logistique et l’industrie, a r\u00e9vis\u00e9 son orientation strat\u00e9gique et r\u00e9alis\u00e9 un rebranding complet. Apr\u00e8s huit ann\u00e9es de d\u00e9veloppement r\u00e9ussi, startport se positionne d\u00e9sormais comme un partenaire op\u00e9rationnel qui accompagne les entreprises de l’identification des d\u00e9fis \u00e0 la mise en \u0153uvre des solutions. L’objectif est de cr\u00e9er une valeur ajout\u00e9e mesurable. La nouvelle identit\u00e9 de marque refl\u00e8te cette \u00e9volution et souligne le r\u00f4le de startport en tant que \u00ab guide de l’innovation \u00bb dans le secteur.<\/p>\n

R\u00e9orientation dans l’\u00e9cosyst\u00e8me logistique<\/h3>\n

Depuis sa cr\u00e9ation en 2017, startport est devenu un acteur central dans l’\u00e9cosyst\u00e8me logistique. Avec un r\u00e9seau de plus de 50 partenaires \u00e9tablis et plus de 200 moteurs d’innovation, plus de 40 projets ont \u00e9t\u00e9 men\u00e9s \u00e0 bien, et chaque ann\u00e9e, plus de 1 000 solutions sont identifi\u00e9es et \u00e9valu\u00e9es. Face aux d\u00e9fis que le secteur logistique rencontre en raison de march\u00e9s volatils, de r\u00e9glementations plus strictes et d’une concurrence intense, startport a pr\u00e9cis\u00e9 son r\u00f4le pour soutenir ses partenaires de mani\u00e8re plus efficace. \u00ab Together we transform logistics \u00bb, explique Johannes Franke, directeur g\u00e9n\u00e9ral de startport.<\/p>\n

Franke souligne que l’analyse du march\u00e9 a montr\u00e9 qu’il ne s’agit pas d’approches r\u00e9volutionnaires, mais de solutions pr\u00e9cises. \u00ab En tant qu’enabler op\u00e9rationnel, nous prendrons d\u00e9sormais la responsabilit\u00e9 de l’ensemble du processus \u2013 de l’identification de l’innovation appropri\u00e9e \u00e0 son d\u00e9ploiement r\u00e9ussi dans le c\u0153ur de m\u00e9tier \u00bb, ajoute Franke.<\/p>\n

Nouvelle vision et mission<\/h3>\n

La r\u00e9orientation se manifeste \u00e9galement dans la nouvelle vision et mission de startport. Sous le slogan \u00ab Together we transform logistics \u00bb, la mission est formul\u00e9e comme suit : \u00ab startport est le guide de l’innovation dans la logistique : nous naviguons nos partenaires du d\u00e9fi \u00e0 la solution \u2013 nous identifions les innovations appropri\u00e9es, accompagnons leur mise en \u0153uvre et rendons les produits et services existants visibles avec succ\u00e8s sur le march\u00e9. \u00bb Cette approche de bout en bout positionne startport comme un partenaire de croissance, se concentrant sur des projets pr\u00eats \u00e0 \u00eatre mis en \u0153uvre et prenant la responsabilit\u00e9 des r\u00e9sultats mesurables.<\/p>\n

Rebranding moderne comme expression de la nouvelle strat\u00e9gie<\/h3>\n

Pour rendre visible l’\u00e9volution strat\u00e9gique, l’ensemble de l’identit\u00e9 de marque a \u00e9t\u00e9 modernis\u00e9. Le nouveau logo symbolise le r\u00f4le central de startport en tant que point de connexion qui rassemble diff\u00e9rents acteurs et offre une orientation dans un \u00e9cosyst\u00e8me complexe. La marque visuelle, qui \u00e9voque des routes et des r\u00e9seaux, repr\u00e9sente la connexion et la stabilit\u00e9.<\/p>\n

La palette de couleurs en violet, qui repr\u00e9sente la force d’innovation, et en turquoise, symbolisant la pr\u00e9cision technologique, sur un fond anthracite fonc\u00e9, transmet une impression moderne et tourn\u00e9e vers l’avenir. En combinaison avec la police \u00ab Be Vietnam Pro \u00bb, la mission de startport est traduite dans un langage visuel clair qui souligne la cr\u00e9ation de connexions efficaces.<\/p>\n

Modules de services structur\u00e9s pour un soutien efficace<\/h3>\n

La r\u00e9orientation se manifeste \u00e9galement dans quatre modules de services clairement structur\u00e9s et \u00e9volutifs :<\/p>\n

1. Scouting, Matching & Mise en \u0153uvre : Identification de solutions innovantes adapt\u00e9es \u00e0 des d\u00e9fis concrets et accompagnement de l’id\u00e9e jusqu’au proof of concept dans des projets pilotes r\u00e9els.
\n2. \u00c9v\u00e9nements : Acc\u00e8s \u00e0 un r\u00e9seau exclusif gr\u00e2ce \u00e0 des formats d’\u00e9change cibl\u00e9s qui favorisent la mise en r\u00e9seau et la collaboration \u2013 de la conception strat\u00e9gique \u00e0 la mise en \u0153uvre op\u00e9rationnelle.
\n3. Communication : Soutien \u00e0 la position claire sur le march\u00e9 des innovations et des produits gr\u00e2ce \u00e0 des strat\u00e9gies de relations publiques professionnelles, des strat\u00e9gies de m\u00e9dias sociaux et de cr\u00e9ation de contenu, afin de renforcer durablement la visibilit\u00e9 et l’impact sur le march\u00e9 des partenaires.
\n4. Ateliers : Conception, mod\u00e9ration et r\u00e9alisation sur mesure d’ateliers sur des th\u00e8mes individuels \u2013 du contr\u00f4le 2.0 \u00e0 l’avenir de l’entrep\u00f4t en passant par des mesures strat\u00e9giques de team building.<\/p>\n

Andrea Peters, directrice g\u00e9n\u00e9rale chez startport, d\u00e9clare : \u00ab Notre nouveau branding est la traduction visuelle de notre mission. Il est clair, pr\u00e9cis et va droit au but \u2013 tout comme nos services modulaires. \u00bb Elle exprime son enthousiasme \u00e0 l’id\u00e9e de s’attaquer, avec les partenaires, aux d\u00e9fis centraux de la logistique et d’obtenir des r\u00e9sultats mesurables.<\/p>\n

www.startport.net<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

startport s’est repositionn\u00e9 en tant que guide de l’innovation dans l’\u00e9cosyst\u00e8me logistique et offre un soutien complet, de l’identification \u00e0 la mise en \u0153uvre de solutions innovantes.<\/p>\n","protected":false},"author":7,"featured_media":79405,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6671,1696],"tags":[9119,2207,22426,3739,2115,2116,10686,10687,9124,9125,2700,22427,2909,22428,2125,3745,2075,22429,22430,22431,22432,2131,2133,2134,1831,2136,3750,18328,18329,5112,22433,3157,22434,2925,22435,3756,3757,22436,22437,4923,22438,22439,2929,18331,2148,16114,2193,22440,1916,2731,5119,1857,5120,3125,2155,1837],"class_list":["post-79407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allemagne","category-numerisation","tag-approche-de-bout-en-bout","tag-chaine-dapprovisionnement","tag-deutsch-startport","tag-developpement-des-infrastructures","tag-digitalisierung-in-der-logistik","tag-digitalization-in-logistics","tag-duisbourg","tag-duisburg","tag-end-to-end-approach","tag-end-to-end-ansatz","tag-fachkraeftemangel-in-der-logistik","tag-guide-dinnovation","tag-hafenbetrieb","tag-hub-dinnovation","tag-industrie-du-transport","tag-infrastructure-development","tag-infrastrukturentwicklung","tag-innovation-guide","tag-innovation-hub","tag-innovationshub","tag-innovationslotse","tag-logistics","tag-logistics-service-providers","tag-logistik","tag-logistikdienstleister","tag-logistique","tag-logistique-de-colis","tag-market-positioning","tag-marktpositionierung","tag-nachhaltige-logistikloesungen","tag-netzwerk-von-partnern","tag-numerisation-dans-la-logistique","tag-operational-implementation-partner","tag-operations-portuaires","tag-operative-umsetzungspartner","tag-paketlogistik","tag-parcel-logistics","tag-partenaire-dimplementation-operationnelle","tag-partner-network","tag-penurie-de-competences-dans-la-logistique","tag-pilot-projects-francais-startport","tag-pilotprojekte-english-startport","tag-port-operations","tag-positionnement-sur-le-marche","tag-prestataires-de-services-logistiques","tag-projets-pilotes","tag-rail-freight-transport","tag-reseau-de-partenaires","tag-schienengueterverkehr","tag-skills-shortage-in-logistics","tag-solutions-logistiques-durables","tag-supply-chain","tag-sustainable-logistics-solutions","tag-transport-ferroviaire-de-marchandises","tag-transport-industry","tag-transportwirtschaft"],"acf":[],"yoast_head":"\nstartport pr\u00e9sente une nouvelle image de marque et une strat\u00e9gie - Loginfo24<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/loginfo24.com\/fr\/2026\/04\/28\/startport-presente-une-nouvelle-image-de-marque-et-une-strategie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"startport pr\u00e9sente une nouvelle image de marque et une strat\u00e9gie - Loginfo24\" \/>\n<meta property=\"og:description\" content=\"startport s'est repositionn\u00e9 en tant que guide de l'innovation dans l'\u00e9cosyst\u00e8me logistique et offre un soutien complet, de l'identification \u00e0 la mise en \u0153uvre de solutions innovantes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/loginfo24.com\/fr\/2026\/04\/28\/startport-presente-une-nouvelle-image-de-marque-et-une-strategie\/\" \/>\n<meta property=\"og:site_name\" content=\"Loginfo24\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Loginfo24\/100057360583332\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-28T11:04:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-28T13:47:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/loginfo24.com\/wp-content\/uploads\/sites\/7\/2026\/04\/startport_28.4.26-aspect-ratio-1400-788.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1534\" \/>\n\t<meta property=\"og:image:height\" content=\"863\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andreas M\u00fcller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andreas M\u00fcller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/2026\\\/04\\\/28\\\/startport-presente-une-nouvelle-image-de-marque-et-une-strategie\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/2026\\\/04\\\/28\\\/startport-presente-une-nouvelle-image-de-marque-et-une-strategie\\\/\"},\"author\":{\"name\":\"Andreas M\u00fcller\",\"@id\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/#\\\/schema\\\/person\\\/7b1593b33567ba798d300c8a1b0b85b1\"},\"headline\":\"startport pr\u00e9sente une nouvelle image de marque et une strat\u00e9gie\",\"datePublished\":\"2026-04-28T11:04:13+00:00\",\"dateModified\":\"2026-04-28T13:47:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/2026\\\/04\\\/28\\\/startport-presente-une-nouvelle-image-de-marque-et-une-strategie\\\/\"},\"wordCount\":776,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/2026\\\/04\\\/28\\\/startport-presente-une-nouvelle-image-de-marque-et-une-strategie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/loginfo24.com\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2026\\\/04\\\/startport_28.4.26-aspect-ratio-1400-788.jpg\",\"keywords\":[\"approche de bout en bout\",\"cha\u00eene d'approvisionnement\",\"Deutsch startport\",\"d\u00e9veloppement des infrastructures\",\"Digitalisierung in der Logistik\",\"digitalization in logistics\",\"Duisbourg\",\"Duisburg\",\"end-to-end approach\",\"End-to-End-Ansatz\",\"Fachkr\u00e4ftemangel in der Logistik\",\"guide d'innovation\",\"Hafenbetrieb\",\"hub d'innovation\",\"industrie du transport\",\"infrastructure development\",\"Infrastrukturentwicklung\",\"innovation guide\",\"innovation hub\",\"Innovationshub\",\"Innovationslotse\",\"logistics\",\"logistics service providers\",\"Logistik\",\"Logistikdienstleister\",\"logistique\",\"logistique de colis\",\"market positioning\",\"Marktpositionierung\",\"nachhaltige Logistikl\u00f6sungen\",\"Netzwerk von Partnern\",\"num\u00e9risation dans la logistique\",\"operational implementation partner\",\"op\u00e9rations portuaires\",\"operative Umsetzungspartner\",\"Paketlogistik\",\"parcel logistics\",\"partenaire d'impl\u00e9mentation op\u00e9rationnelle\",\"partner network\",\"p\u00e9nurie de comp\u00e9tences dans la logistique\",\"pilot projects Fran\u00e7ais startport\",\"Pilotprojekte English startport\",\"port operations\",\"positionnement sur le march\u00e9\",\"prestataires de services logistiques\",\"projets pilotes\",\"rail freight transport\",\"r\u00e9seau de partenaires\",\"Schieneng\u00fcterverkehr\",\"skills shortage in logistics\",\"solutions logistiques durables\",\"Supply Chain\",\"sustainable logistics solutions\",\"transport ferroviaire de marchandises\",\"transport industry\",\"Transportwirtschaft\"],\"articleSection\":[\"Allemagne\",\"Num\u00e9risation\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/loginfo24.com\\\/fr\\\/2026\\\/04\\\/28\\\/startport-presente-une-nouvelle-image-de-marque-et-une-strategie\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/2026\\\/04\\\/28\\\/startport-presente-une-nouvelle-image-de-marque-et-une-strategie\\\/\",\"url\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/2026\\\/04\\\/28\\\/startport-presente-une-nouvelle-image-de-marque-et-une-strategie\\\/\",\"name\":\"startport pr\u00e9sente une nouvelle image de marque et une strat\u00e9gie - Loginfo24\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/2026\\\/04\\\/28\\\/startport-presente-une-nouvelle-image-de-marque-et-une-strategie\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/2026\\\/04\\\/28\\\/startport-presente-une-nouvelle-image-de-marque-et-une-strategie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/loginfo24.com\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2026\\\/04\\\/startport_28.4.26-aspect-ratio-1400-788.jpg\",\"datePublished\":\"2026-04-28T11:04:13+00:00\",\"dateModified\":\"2026-04-28T13:47:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/2026\\\/04\\\/28\\\/startport-presente-une-nouvelle-image-de-marque-et-une-strategie\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/loginfo24.com\\\/fr\\\/2026\\\/04\\\/28\\\/startport-presente-une-nouvelle-image-de-marque-et-une-strategie\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/2026\\\/04\\\/28\\\/startport-presente-une-nouvelle-image-de-marque-et-une-strategie\\\/#primaryimage\",\"url\":\"https:\\\/\\\/loginfo24.com\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2026\\\/04\\\/startport_28.4.26-aspect-ratio-1400-788.jpg\",\"contentUrl\":\"https:\\\/\\\/loginfo24.com\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2026\\\/04\\\/startport_28.4.26-aspect-ratio-1400-788.jpg\",\"width\":1534,\"height\":863},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/2026\\\/04\\\/28\\\/startport-presente-une-nouvelle-image-de-marque-et-une-strategie\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"startport pr\u00e9sente une nouvelle image de marque et une strat\u00e9gie\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/\",\"name\":\"Loginfo24\",\"description\":\"Loginfo24 est la plateforme d\u00e9di\u00e9e \u00e0 la logistique et aux cha\u00eenes d'approvisionnement qui fournit des informations 24 heures sur 24.\",\"publisher\":{\"@id\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/#organization\",\"name\":\"Groupe Logismedia AG\",\"url\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/loginfo24.com\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2026\\\/01\\\/Logo_LogInfo24.png\",\"contentUrl\":\"https:\\\/\\\/loginfo24.com\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2026\\\/01\\\/Logo_LogInfo24.png\",\"width\":938,\"height\":351,\"caption\":\"Groupe Logismedia AG\"},\"image\":{\"@id\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/people\\\/Loginfo24\\\/100057360583332\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/lofinfo24\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/#\\\/schema\\\/person\\\/7b1593b33567ba798d300c8a1b0b85b1\",\"name\":\"Andreas M\u00fcller\",\"url\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/author\\\/logismedia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"startport pr\u00e9sente une nouvelle image de marque et une strat\u00e9gie - Loginfo24","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/loginfo24.com\/fr\/2026\/04\/28\/startport-presente-une-nouvelle-image-de-marque-et-une-strategie\/","og_locale":"fr_FR","og_type":"article","og_title":"startport pr\u00e9sente une nouvelle image de marque et une strat\u00e9gie - Loginfo24","og_description":"startport s'est repositionn\u00e9 en tant que guide de l'innovation dans l'\u00e9cosyst\u00e8me logistique et offre un soutien complet, de l'identification \u00e0 la mise en \u0153uvre de solutions innovantes.","og_url":"https:\/\/loginfo24.com\/fr\/2026\/04\/28\/startport-presente-une-nouvelle-image-de-marque-et-une-strategie\/","og_site_name":"Loginfo24","article_publisher":"https:\/\/www.facebook.com\/people\/Loginfo24\/100057360583332\/","article_published_time":"2026-04-28T11:04:13+00:00","article_modified_time":"2026-04-28T13:47:43+00:00","og_image":[{"width":1534,"height":863,"url":"https:\/\/loginfo24.com\/wp-content\/uploads\/sites\/7\/2026\/04\/startport_28.4.26-aspect-ratio-1400-788.jpg","type":"image\/jpeg"}],"author":"Andreas M\u00fcller","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Andreas M\u00fcller","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/loginfo24.com\/fr\/2026\/04\/28\/startport-presente-une-nouvelle-image-de-marque-et-une-strategie\/#article","isPartOf":{"@id":"https:\/\/loginfo24.com\/fr\/2026\/04\/28\/startport-presente-une-nouvelle-image-de-marque-et-une-strategie\/"},"author":{"name":"Andreas M\u00fcller","@id":"https:\/\/loginfo24.com\/fr\/#\/schema\/person\/7b1593b33567ba798d300c8a1b0b85b1"},"headline":"startport pr\u00e9sente une nouvelle image de marque et une strat\u00e9gie","datePublished":"2026-04-28T11:04:13+00:00","dateModified":"2026-04-28T13:47:43+00:00","mainEntityOfPage":{"@id":"https:\/\/loginfo24.com\/fr\/2026\/04\/28\/startport-presente-une-nouvelle-image-de-marque-et-une-strategie\/"},"wordCount":776,"commentCount":0,"publisher":{"@id":"https:\/\/loginfo24.com\/fr\/#organization"},"image":{"@id":"https:\/\/loginfo24.com\/fr\/2026\/04\/28\/startport-presente-une-nouvelle-image-de-marque-et-une-strategie\/#primaryimage"},"thumbnailUrl":"https:\/\/loginfo24.com\/wp-content\/uploads\/sites\/7\/2026\/04\/startport_28.4.26-aspect-ratio-1400-788.jpg","keywords":["approche de bout en bout","cha\u00eene d'approvisionnement","Deutsch startport","d\u00e9veloppement des infrastructures","Digitalisierung in der Logistik","digitalization in logistics","Duisbourg","Duisburg","end-to-end approach","End-to-End-Ansatz","Fachkr\u00e4ftemangel in der Logistik","guide d'innovation","Hafenbetrieb","hub d'innovation","industrie du transport","infrastructure development","Infrastrukturentwicklung","innovation guide","innovation hub","Innovationshub","Innovationslotse","logistics","logistics service providers","Logistik","Logistikdienstleister","logistique","logistique de colis","market positioning","Marktpositionierung","nachhaltige Logistikl\u00f6sungen","Netzwerk von Partnern","num\u00e9risation dans la logistique","operational implementation partner","op\u00e9rations portuaires","operative Umsetzungspartner","Paketlogistik","parcel logistics","partenaire d'impl\u00e9mentation op\u00e9rationnelle","partner network","p\u00e9nurie de comp\u00e9tences dans la logistique","pilot projects Fran\u00e7ais startport","Pilotprojekte English startport","port operations","positionnement sur le march\u00e9","prestataires de services logistiques","projets pilotes","rail freight transport","r\u00e9seau de partenaires","Schieneng\u00fcterverkehr","skills shortage in logistics","solutions logistiques durables","Supply Chain","sustainable logistics solutions","transport ferroviaire de marchandises","transport industry","Transportwirtschaft"],"articleSection":["Allemagne","Num\u00e9risation"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/loginfo24.com\/fr\/2026\/04\/28\/startport-presente-une-nouvelle-image-de-marque-et-une-strategie\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/loginfo24.com\/fr\/2026\/04\/28\/startport-presente-une-nouvelle-image-de-marque-et-une-strategie\/","url":"https:\/\/loginfo24.com\/fr\/2026\/04\/28\/startport-presente-une-nouvelle-image-de-marque-et-une-strategie\/","name":"startport pr\u00e9sente une nouvelle image de marque et une strat\u00e9gie - Loginfo24","isPartOf":{"@id":"https:\/\/loginfo24.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/loginfo24.com\/fr\/2026\/04\/28\/startport-presente-une-nouvelle-image-de-marque-et-une-strategie\/#primaryimage"},"image":{"@id":"https:\/\/loginfo24.com\/fr\/2026\/04\/28\/startport-presente-une-nouvelle-image-de-marque-et-une-strategie\/#primaryimage"},"thumbnailUrl":"https:\/\/loginfo24.com\/wp-content\/uploads\/sites\/7\/2026\/04\/startport_28.4.26-aspect-ratio-1400-788.jpg","datePublished":"2026-04-28T11:04:13+00:00","dateModified":"2026-04-28T13:47:43+00:00","breadcrumb":{"@id":"https:\/\/loginfo24.com\/fr\/2026\/04\/28\/startport-presente-une-nouvelle-image-de-marque-et-une-strategie\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/loginfo24.com\/fr\/2026\/04\/28\/startport-presente-une-nouvelle-image-de-marque-et-une-strategie\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/loginfo24.com\/fr\/2026\/04\/28\/startport-presente-une-nouvelle-image-de-marque-et-une-strategie\/#primaryimage","url":"https:\/\/loginfo24.com\/wp-content\/uploads\/sites\/7\/2026\/04\/startport_28.4.26-aspect-ratio-1400-788.jpg","contentUrl":"https:\/\/loginfo24.com\/wp-content\/uploads\/sites\/7\/2026\/04\/startport_28.4.26-aspect-ratio-1400-788.jpg","width":1534,"height":863},{"@type":"BreadcrumbList","@id":"https:\/\/loginfo24.com\/fr\/2026\/04\/28\/startport-presente-une-nouvelle-image-de-marque-et-une-strategie\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/loginfo24.com\/fr\/"},{"@type":"ListItem","position":2,"name":"startport pr\u00e9sente une nouvelle image de marque et une strat\u00e9gie"}]},{"@type":"WebSite","@id":"https:\/\/loginfo24.com\/fr\/#website","url":"https:\/\/loginfo24.com\/fr\/","name":"Loginfo24","description":"Loginfo24 est la plateforme d\u00e9di\u00e9e \u00e0 la logistique et aux cha\u00eenes d'approvisionnement qui fournit des informations 24 heures sur 24.","publisher":{"@id":"https:\/\/loginfo24.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/loginfo24.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/loginfo24.com\/fr\/#organization","name":"Groupe Logismedia AG","url":"https:\/\/loginfo24.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/loginfo24.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/loginfo24.com\/wp-content\/uploads\/sites\/7\/2026\/01\/Logo_LogInfo24.png","contentUrl":"https:\/\/loginfo24.com\/wp-content\/uploads\/sites\/7\/2026\/01\/Logo_LogInfo24.png","width":938,"height":351,"caption":"Groupe Logismedia AG"},"image":{"@id":"https:\/\/loginfo24.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/people\/Loginfo24\/100057360583332\/","https:\/\/www.linkedin.com\/company\/lofinfo24\/"]},{"@type":"Person","@id":"https:\/\/loginfo24.com\/fr\/#\/schema\/person\/7b1593b33567ba798d300c8a1b0b85b1","name":"Andreas M\u00fcller","url":"https:\/\/loginfo24.com\/fr\/author\/logismedia\/"}]}},"_links":{"self":[{"href":"https:\/\/loginfo24.com\/fr\/wp-json\/wp\/v2\/posts\/79407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loginfo24.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loginfo24.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loginfo24.com\/fr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/loginfo24.com\/fr\/wp-json\/wp\/v2\/comments?post=79407"}],"version-history":[{"count":1,"href":"https:\/\/loginfo24.com\/fr\/wp-json\/wp\/v2\/posts\/79407\/revisions"}],"predecessor-version":[{"id":79430,"href":"https:\/\/loginfo24.com\/fr\/wp-json\/wp\/v2\/posts\/79407\/revisions\/79430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loginfo24.com\/fr\/wp-json\/wp\/v2\/media\/79405"}],"wp:attachment":[{"href":"https:\/\/loginfo24.com\/fr\/wp-json\/wp\/v2\/media?parent=79407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loginfo24.com\/fr\/wp-json\/wp\/v2\/categories?post=79407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loginfo24.com\/fr\/wp-json\/wp\/v2\/tags?post=79407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}