{"id":74264,"date":"2026-01-28T13:54:18","date_gmt":"2026-01-28T13:54:18","guid":{"rendered":"https:\/\/loginfo24.com\/2026\/01\/29\/hellmann-lance-un-nouveau-produit-transfrontalier\/"},"modified":"2026-01-29T15:07:56","modified_gmt":"2026-01-29T14:07:56","slug":"hellmann-lance-un-nouveau-produit-transfrontalier","status":"publish","type":"post","link":"https:\/\/loginfo24.com\/fr\/2026\/01\/28\/hellmann-lance-un-nouveau-produit-transfrontalier\/","title":{"rendered":"Hellmann lance un nouveau produit transfrontalier"},"content":{"rendered":"

Le commerce en ligne mondial continue de conna\u00eetre un d\u00e9veloppement dynamique, m\u00eame dans un environnement de march\u00e9 difficile, en particulier dans le commerce transfrontalier. En r\u00e9ponse \u00e0 ces tendances, Hellmann a lanc\u00e9 un nouveau produit transfrontalier nomm\u00e9 *near* et a recrut\u00e9 Jan Bierewirtz en tant que responsable des ventes E-Commerce. Bierewirtz sera charg\u00e9 de promouvoir l’expansion internationale de la nouvelle offre.<\/p>\n

Jan Bierewirtz apporte plus de dix ans d’exp\u00e9rience dans le commerce \u00e9lectronique international et a contribu\u00e9 de mani\u00e8re significative au d\u00e9veloppement et \u00e0 la commercialisation de solutions modernes d’exp\u00e9dition transfrontali\u00e8res au cours de sa carri\u00e8re. \u00c0 partir de f\u00e9vrier, il assumera la responsabilit\u00e9 du lancement et du positionnement de *near* chez Hellmann.<\/p>\n

Solution E-Commerce compl\u00e8te<\/h3>\n

Le produit *near* est le r\u00e9sultat d’un partenariat annonc\u00e9 \u00e0 l’automne 2025 entre Hellmann et SkyNet. Il s’agit d’une solution de commerce \u00e9lectronique transfrontalier qui offre un service complet de bout en bout. Cette solution connecte les consommateurs avec les fabricants et les commer\u00e7ants du monde entier et couvre tous les aspects de la cha\u00eene d’approvisionnement en commerce \u00e9lectronique. Cela inclut le stockage, le traitement des commandes, le re-fulfillment, les livraisons B2C et la gestion des retours. En particulier, les entreprises des secteurs de la mode et des biens de consommation, qui exp\u00e9dient leurs produits directement aux clients finaux, devraient b\u00e9n\u00e9ficier de cette solution. Les marques D2C, les d\u00e9taillants omnicanaux et les places de march\u00e9 en ligne peuvent \u00e9galement tirer parti des avantages de *near*, notamment pour des itin\u00e9raires d’exp\u00e9dition complexes, de grandes distances ou des processus de retour exigeants.<\/p>\n

Martin Habisreitinger, COO Airfreight chez Hellmann Worldwide Logistics, souligne l’importance du commerce \u00e9lectronique transfrontalier : \u00ab Avec des taux de croissance annuels d’environ 20 %, le commerce \u00e9lectronique transfrontalier est l’un des principaux moteurs de croissance et ouvre de nouvelles opportunit\u00e9s pour explorer et d\u00e9velopper des march\u00e9s existants ainsi que de nouveaux. En p\u00e9riode de bouleversements g\u00e9opolitiques, de nouvelles r\u00e9glementations douani\u00e8res et de demande fortement fluctuante, le commerce transfrontalier n’est pas seulement une question de port\u00e9e pour de nombreuses entreprises de production, mais un \u00e9l\u00e9ment strat\u00e9gique pour accro\u00eetre la flexibilit\u00e9 de leurs cha\u00eenes d’approvisionnement. \u00bb<\/p>\n

La nomination de Bierewirtz est consid\u00e9r\u00e9e comme une \u00e9tape pour continuer \u00e0 exploiter le march\u00e9 en pleine croissance du commerce transfrontalier.<\/p>\n

www.hellmann.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Hellmann a engag\u00e9 Jan Bierewirtz en tant que responsable des ventes E-Commerce pour introduire et positionner avec succ\u00e8s le nouveau produit transfrontalier *near* \u00e0 l’international.<\/p>\n","protected":false},"author":7,"featured_media":74262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6671,1581],"tags":[7801,7802,7803,7804,7805,7806,7807,7808,7809,7810,7811,3458,3460,4756,7812,4757,7813,7814,7815,7816,6810,6811,2123,7817,2274,7818,7819,7820,7821,7822,7823,7824,2821,1831,3471,7825,7826,7827,7828,7829,7830,7831,2829,7832,7833,7834,6824,7835,7836,4789,2106,7837,7838,7839],"class_list":["post-74264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allemagne","category-expedition-et-logistique","tag-analyse-de-marche-e-commerce","tag-b2c-deliveries","tag-b2c-lieferungen","tag-chaine-dapprovisionnement-e-commerce","tag-consumer-goods-shipping","tag-consumer-goods-versand","tag-customs-regulations","tag-d2c-brands","tag-d2c-marken","tag-detaillants-omnicanaux","tag-deutsch-cross-border-e-commerce","tag-digital-logistics","tag-digitale-logistik","tag-e-commerce-loesungen","tag-e-commerce-mode","tag-e-commerce-solutions","tag-e-commerce-supply-chain","tag-e-commerce-lieferkette","tag-expedition-de-biens-de-consommation","tag-fashion-e-commerce","tag-fulfillment-dienstleistungen","tag-fulfillment-services","tag-gestion-de-la-chaine-dapprovisionnement","tag-gestion-des-retours","tag-grenzueberschreitender-handel","tag-growth-opportunities-francais-e-commerce-transfrontalier","tag-hellmann-worldwide-logistics","tag-international-markets","tag-international-shipping-solutions","tag-internationale-maerkte","tag-internationale-versandloesungen","tag-livraisons-b2c","tag-logistics-providers","tag-logistikdienstleister","tag-logistique-numerique","tag-marches-internationaux","tag-market-analysis-e-commerce","tag-marktanalyse-e-commerce","tag-marques-d2c","tag-omnichannel-retailers","tag-omnichannel-retailer","tag-opportunites-de-croissance","tag-prestataires-logistiques","tag-reglementations-douanieres","tag-retourenmanagement","tag-returns-management","tag-services-de-fulfillment","tag-shipping-routes","tag-solutions-dexpedition-internationales","tag-solutions-e-commerce","tag-supply-chain-management","tag-versandwege-english-cross-border-e-commerce","tag-voies-dexpedition","tag-zollregulierungen"],"acf":[],"yoast_head":"\nHellmann 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