{"id":23296,"date":"2021-02-13T18:54:21","date_gmt":"2021-02-13T17:54:21","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2021\/02\/13\/estrategy-consulting-jll-sur-la-numerisation-du-commerce-de-detail-en-allemagne\/"},"modified":"2025-12-15T12:52:25","modified_gmt":"2025-12-15T11:52:25","slug":"estrategy-consulting-jll-sur-la-numerisation-du-commerce-de-detail-en-allemagne","status":"publish","type":"post","link":"https:\/\/loginfo24.com\/fr\/2021\/02\/13\/estrategy-consulting-jll-sur-la-numerisation-du-commerce-de-detail-en-allemagne\/","title":{"rendered":"eStrategy Consulting &amp; JLL sur la num\u00e9risation du commerce de d\u00e9tail en Allemagne"},"content":{"rendered":"<p>eStrategy et le d\u00e9veloppeur immobilier Jones Lang LaSalle (JLL) ont \u00e9tudi\u00e9 le comportement des acheteurs dans le commerce de d\u00e9tail physique. Le succ\u00e8s du commerce en ligne modifie les attentes des clients et la crise du Corona a encore acc\u00e9l\u00e9r\u00e9 le d\u00e9veloppement au cours de l&rsquo;ann\u00e9e derni\u00e8re. Les clients s&rsquo;informent en ligne \u00e0 l&rsquo;avance et recherchent \u00e9ventuellement une disponibilit\u00e9 imm\u00e9diate ou des options de livraison sp\u00e9ciales. Ils souhaitent \u00e9galement interagir num\u00e9riquement dans le magasin physique ou rester en contact avec le commerce local via une application par la suite.<\/p>\n<p>(Berlin) S&rsquo;appuyant sur l&rsquo;\u00e9tude Ku&rsquo;damm de l&rsquo;automne 2019, l&rsquo;\u00e9quipe de recherche d&rsquo;eStrategy Consulting s&rsquo;est \u00e0 nouveau pench\u00e9e sur 755 magasins dans les sept plus grandes villes allemandes, en ligne et hors ligne, en analysant diff\u00e9rentes dimensions le long du parcours client \u00e0 l&rsquo;automne 2020. Cette \u00e9tude beaucoup plus compl\u00e8te sera publi\u00e9e sous le titre \u00ab\u00a0Num\u00e9risation du commerce de d\u00e9tail en Allemagne\u00a0\u00bb (PDF) en collaboration avec le d\u00e9veloppeur immobilier Jones Lang LaSalle (JLL). Elle donne un aper\u00e7u de la maturit\u00e9 num\u00e9rique du commerce de d\u00e9tail allemand.<\/p>\n<h5><strong>\u00c9valuation d&rsquo;une multitude de crit\u00e8res<\/strong><\/h5>\n<p>Le degr\u00e9 de maturit\u00e9 num\u00e9rique est compos\u00e9 de l&rsquo;\u00e9valuation d&rsquo;une multitude de crit\u00e8res provenant de diff\u00e9rentes dimensions le long du parcours client. Cela inclut par exemple :<em>La visibilit\u00e9 en ligne du magasin et de ses assortiments. Les magasins ont-ils un site Web ou une boutique en ligne ? Sont-ils visibles sur Google Maps ou Google My Business ?<\/em><em>Fonctionnalit\u00e9s omnicanales. Dans quelle mesure les canaux de vente en ligne sont-ils li\u00e9s \u00e0 l&rsquo;assortiment local ? Les clients peuvent-ils trouver, r\u00e9server ou acheter l&rsquo;article en ligne ?<\/em><em>Exp\u00e9rience client soutenue num\u00e9riquement au point de vente (POS). Quels formats d&rsquo;inspiration et de divertissement soutenus num\u00e9riquement sont disponibles ? Existe-t-il des possibilit\u00e9s de navigation en magasin et d&rsquo;information sur les produits ? Les clients peuvent-ils se servir eux-m\u00eames num\u00e9riquement ou comment les employ\u00e9s sont-ils \u00e9quip\u00e9s ? Quels modes de paiement ou services num\u00e9riques sont disponibles ?<\/em><em>Fid\u00e9lisation des clients soutenue num\u00e9riquement au POS. Quelles technologies sont utilis\u00e9es pour la fid\u00e9lisation des clients ? Comment les clients sont-ils r\u00e9compens\u00e9s pour leurs achats ou contact\u00e9s par la suite ?<\/em><\/p>\n<h5><strong>R\u00e9ponses \u00e0 diverses questions dans le commerce de d\u00e9tail<\/strong><\/h5>\n<p>La \u00ab\u00a0Num\u00e9risation du commerce de d\u00e9tail en Allemagne\u00a0\u00bb r\u00e9pond aux questions suivantes :<\/p>\n<ul>\n<li>Y a-t-il une diff\u00e9rence dans la maturit\u00e9 num\u00e9rique entre les villes allemandes ?<\/li>\n<li>Quelles industries se distinguent par leur visibilit\u00e9 en ligne et leurs fonctionnalit\u00e9s omnicanales ?<\/li>\n<li>Quels commer\u00e7ants se distinguent par leurs caract\u00e9ristiques de fid\u00e9lisation des clients ?<\/li>\n<li>Quels \u00e9l\u00e9ments de l&rsquo;exp\u00e9rience client num\u00e9rique au POS sont r\u00e9pandus ?<\/li>\n<li>Comment le Kurf\u00fcrstendamm de Berlin a-t-il chang\u00e9 en raison du Corona ?<\/li>\n<li>Quels concepts d&rsquo;avenir et magasins pilotes particuliers ont \u00e9t\u00e9 observ\u00e9s ?<\/li>\n<\/ul>\n<p>eStrategy Consulting publiera dans les semaines \u00e0 venir d&rsquo;autres analyses approfondies et meilleures pratiques sur la num\u00e9risation dans le commerce.<\/p>\n<h4><a href=\"https:\/\/www.estrategy-consulting.de\/wp-content\/uploads\/Digitalisierung-im-deutschen-Einzelhandel-2021.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u00c9tude \u00e0 t\u00e9l\u00e9charger<\/strong><\/a><\/h4>\n<p>Photo : \u00a9 eStrategy<a href=\"https:\/\/estrategy-consulting.de\">https:\/\/estrategy-consulting.de<\/a><a href=\"https:\/\/www.jll.de\">www.jll.de<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>eStrategy et le d\u00e9veloppeur immobilier Jones Lang LaSalle (JLL) ont \u00e9tudi\u00e9 le comportement des acheteurs dans le commerce de d\u00e9tail physique. Le succ\u00e8s du commerce en<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1665,1557,1561],"tags":[],"class_list":["post-23296","post","type-post","status-publish","format-standard","hentry","category-categories","category-forwarding-logistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>eStrategy Consulting &amp; JLL sur la num\u00e9risation du commerce de d\u00e9tail en Allemagne - Loginfo24.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/loginfo24.com\/fr\/2021\/02\/13\/estrategy-consulting-jll-sur-la-numerisation-du-commerce-de-detail-en-allemagne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eStrategy Consulting &amp; JLL sur la num\u00e9risation du commerce de d\u00e9tail en Allemagne - Loginfo24.\" \/>\n<meta property=\"og:description\" content=\"eStrategy et le d\u00e9veloppeur immobilier Jones Lang LaSalle (JLL) ont \u00e9tudi\u00e9 le comportement des acheteurs dans le commerce de d\u00e9tail physique. 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