{"id":22421,"date":"2021-01-09T19:15:48","date_gmt":"2021-01-09T18:15:48","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2021\/01\/09\/interroll-change-de-strategie-de-sponsoring-et-emprunte-de-nouvelles-voies\/"},"modified":"2025-12-15T12:49:09","modified_gmt":"2025-12-15T11:49:09","slug":"interroll-change-de-strategie-de-sponsoring-et-emprunte-de-nouvelles-voies","status":"publish","type":"post","link":"https:\/\/loginfo24.com\/fr\/2021\/01\/09\/interroll-change-de-strategie-de-sponsoring-et-emprunte-de-nouvelles-voies\/","title":{"rendered":"Interroll change de strat\u00e9gie de sponsoring et emprunte de nouvelles voies"},"content":{"rendered":"

Le sp\u00e9cialiste suisse des technologies de transport Interroll modifie sa strat\u00e9gie de sponsoring. La collaboration actuelle avec l’\u00e9quipe de Formule 1 Alfa Romeo Racing Orlen Team prend fin. \u00c0 l’avenir, Interroll souhaite se concentrer davantage sur des partenariats avec des universit\u00e9s et des \u00e9coles sup\u00e9rieures. De plus, les activit\u00e9s de communication num\u00e9rique seront renforc\u00e9es.<\/p>\n

(Sant’Antonio\/Suisse) Le logisticien intralogistique suisse Interroll annonce que la collaboration r\u00e9ussie en tant que partenaire promotionnel avec l’\u00e9quipe Alfa Romeo Racing ORLEN a pris fin dans les d\u00e9lais. Le sp\u00e9cialiste des technologies de transport se concentrera \u00e0 l’avenir sur des coop\u00e9rations universitaires et l’\u00e9change de connaissances num\u00e9riques.<\/p>\n

La collaboration r\u00e9ussie avec le partenaire alors appel\u00e9 Sauber F1 Team a \u00e9t\u00e9 justifi\u00e9e en 2012, afin de pr\u00e9senter la promesse de qualit\u00e9 et de rapidit\u00e9 d’Interroll et l’ambition de cr\u00e9er un \u00ab Climate of Excellence \u00bb de mani\u00e8re aussi large que fascinante.<\/p>\n

Merci \u00e0 l’\u00e9quipe Alfa Romeo Racing Orlen<\/strong><\/h5>\n

\u00ab Nous souhaitons \u00e0 l’\u00e9quipe Alfa Romeo Racing ORLEN le meilleur pour l’avenir et remercions pour le partenariat toujours professionnel et les nombreux moments uniques qui ont suscit\u00e9 l’enthousiasme des clients, motiv\u00e9 les employ\u00e9s et suscit\u00e9 un vif int\u00e9r\u00eat m\u00e9diatique \u00bb, d\u00e9clare Jens Karolyi, Senior Vice President Corporate Marketing & People Development chez Interroll. \u00ab Cette coop\u00e9ration de confiance entre deux leaders d’opinion suisses a contribu\u00e9 de mani\u00e8re significative \u00e0 soutenir notre strat\u00e9gie de mondialisation des derni\u00e8res ann\u00e9es. \u00c0 l’avenir, Interroll se concentrera davantage sur des partenariats avec des universit\u00e9s, des \u00e9coles sup\u00e9rieures et notre programme client international Rolling on Interroll dans le cadre de ses activit\u00e9s de sponsoring sous le leitmotiv \u00ab Savoir & Inspiration \u00bb \u2013 de plus, nous allons continuer \u00e0 d\u00e9velopper consid\u00e9rablement nos activit\u00e9s de communication dans le domaine num\u00e9rique.\u00a0\u00bb<\/p>\n

De nombreux beaux \u00e9v\u00e9nements avec Alfa Romeo<\/strong><\/h5>\n

Au cours des plus de huit ann\u00e9es de collaboration, des \u00e9v\u00e9nements, des ateliers et une vari\u00e9t\u00e9 d’autres activit\u00e9s ont \u00e9t\u00e9 lanc\u00e9s, intensifiant la relation client et motivant les employ\u00e9s. De plus, le partenariat a jou\u00e9 un r\u00f4le important dans l’\u00e9motionnalisation de la marque Interroll : par exemple, des voitures de d\u00e9monstration de l’\u00e9quipe Sauber F1 ont \u00e9t\u00e9 utilis\u00e9es lors de salons, comme \u00e0 la LogiMAT. Des activit\u00e9s de presse communes, telles que des lancements de produits internationaux ou la remise du Best of Business Award au si\u00e8ge du groupe Sauber \u00e0 Hinwil, ou la visite du pilote de Formule 1 Heinz-Harald Frentzen lors d’un salon en interne \u00e0 Wermelskirchen, ont cr\u00e9\u00e9 des exp\u00e9riences particuli\u00e8res.<\/p>\n

En outre, des ateliers de gestion sur des th\u00e8mes d’innovation et des interviews exclusives avec Beat Zehnder (Directeur sportif), Alex Sauber (Marketing), le chef d’\u00e9quipe Axel Kruse ainsi que Yan Lefort (Directeur commercial) ont permis d’apporter de nouvelles perspectives sur des sujets reliant la Formule 1 et la logistique.<\/p>\n

Photo : \u00a9 Interroll<\/p>\n

www.interroll.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Le sp\u00e9cialiste suisse des technologies de transport Interroll modifie sa strat\u00e9gie de sponsoring. La collaboration actuelle avec l’\u00e9quipe de Formule 1 Alfa Romeo Racing Orlen Team [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1665,1557,1560,1561],"tags":[],"class_list":["post-22421","post","type-post","status-publish","format-standard","hentry","category-categories","category-forwarding-logistics","category-intralogistics","category-regions"],"acf":[],"yoast_head":"\nInterroll change de strat\u00e9gie de sponsoring et emprunte de nouvelles voies - Loginfo24.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/loginfo24.com\/fr\/2021\/01\/09\/interroll-change-de-strategie-de-sponsoring-et-emprunte-de-nouvelles-voies\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interroll change de strat\u00e9gie de sponsoring et emprunte de nouvelles voies - Loginfo24.\" \/>\n<meta property=\"og:description\" content=\"Le sp\u00e9cialiste suisse des technologies de transport Interroll modifie sa strat\u00e9gie de sponsoring. La collaboration actuelle avec l’\u00e9quipe de Formule 1 Alfa Romeo Racing Orlen Team [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/loginfo24.com\/fr\/2021\/01\/09\/interroll-change-de-strategie-de-sponsoring-et-emprunte-de-nouvelles-voies\/\" \/>\n<meta property=\"og:site_name\" content=\"Loginfo24\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Loginfo24\/100057360583332\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-09T18:15:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T11:49:09+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/2021\\\/01\\\/09\\\/interroll-change-de-strategie-de-sponsoring-et-emprunte-de-nouvelles-voies\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/2021\\\/01\\\/09\\\/interroll-change-de-strategie-de-sponsoring-et-emprunte-de-nouvelles-voies\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Interroll change de strat\u00e9gie de sponsoring et emprunte de nouvelles voies\",\"datePublished\":\"2021-01-09T18:15:48+00:00\",\"dateModified\":\"2025-12-15T11:49:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/2021\\\/01\\\/09\\\/interroll-change-de-strategie-de-sponsoring-et-emprunte-de-nouvelles-voies\\\/\"},\"wordCount\":520,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/#organization\"},\"articleSection\":[\"Categories\",\"Forwarding & Logistics\",\"Intralogistics\",\"Regions\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/loginfo24.com\\\/fr\\\/2021\\\/01\\\/09\\\/interroll-change-de-strategie-de-sponsoring-et-emprunte-de-nouvelles-voies\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/2021\\\/01\\\/09\\\/interroll-change-de-strategie-de-sponsoring-et-emprunte-de-nouvelles-voies\\\/\",\"url\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/2021\\\/01\\\/09\\\/interroll-change-de-strategie-de-sponsoring-et-emprunte-de-nouvelles-voies\\\/\",\"name\":\"Interroll change de strat\u00e9gie de sponsoring et emprunte de nouvelles voies - Loginfo24.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/#website\"},\"datePublished\":\"2021-01-09T18:15:48+00:00\",\"dateModified\":\"2025-12-15T11:49:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/2021\\\/01\\\/09\\\/interroll-change-de-strategie-de-sponsoring-et-emprunte-de-nouvelles-voies\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/loginfo24.com\\\/fr\\\/2021\\\/01\\\/09\\\/interroll-change-de-strategie-de-sponsoring-et-emprunte-de-nouvelles-voies\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/2021\\\/01\\\/09\\\/interroll-change-de-strategie-de-sponsoring-et-emprunte-de-nouvelles-voies\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Interroll change de strat\u00e9gie de sponsoring et emprunte de nouvelles voies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/\",\"name\":\"Loginfo24\",\"description\":\"Loginfo24 est la plateforme d\u00e9di\u00e9e \u00e0 la logistique et aux cha\u00eenes d'approvisionnement qui fournit des informations 24 heures sur 24.\",\"publisher\":{\"@id\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/#organization\",\"name\":\"Groupe Logismedia AG\",\"url\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/loginfo24.com\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2026\\\/01\\\/Logo_LogInfo24.png\",\"contentUrl\":\"https:\\\/\\\/loginfo24.com\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2026\\\/01\\\/Logo_LogInfo24.png\",\"width\":938,\"height\":351,\"caption\":\"Groupe Logismedia AG\"},\"image\":{\"@id\":\"https:\\\/\\\/loginfo24.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/people\\\/Loginfo24\\\/100057360583332\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/lofinfo24\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Interroll change de strat\u00e9gie de sponsoring et emprunte de nouvelles voies - Loginfo24.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/loginfo24.com\/fr\/2021\/01\/09\/interroll-change-de-strategie-de-sponsoring-et-emprunte-de-nouvelles-voies\/","og_locale":"fr_FR","og_type":"article","og_title":"Interroll change de strat\u00e9gie de sponsoring et emprunte de nouvelles voies - Loginfo24.","og_description":"Le sp\u00e9cialiste suisse des technologies de transport Interroll modifie sa strat\u00e9gie de sponsoring. La collaboration actuelle avec l’\u00e9quipe de Formule 1 Alfa Romeo Racing Orlen Team [\u2026]","og_url":"https:\/\/loginfo24.com\/fr\/2021\/01\/09\/interroll-change-de-strategie-de-sponsoring-et-emprunte-de-nouvelles-voies\/","og_site_name":"Loginfo24","article_publisher":"https:\/\/www.facebook.com\/people\/Loginfo24\/100057360583332\/","article_published_time":"2021-01-09T18:15:48+00:00","article_modified_time":"2025-12-15T11:49:09+00:00","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/loginfo24.com\/fr\/2021\/01\/09\/interroll-change-de-strategie-de-sponsoring-et-emprunte-de-nouvelles-voies\/#article","isPartOf":{"@id":"https:\/\/loginfo24.com\/fr\/2021\/01\/09\/interroll-change-de-strategie-de-sponsoring-et-emprunte-de-nouvelles-voies\/"},"author":{"name":"","@id":""},"headline":"Interroll change de strat\u00e9gie de sponsoring et emprunte de nouvelles voies","datePublished":"2021-01-09T18:15:48+00:00","dateModified":"2025-12-15T11:49:09+00:00","mainEntityOfPage":{"@id":"https:\/\/loginfo24.com\/fr\/2021\/01\/09\/interroll-change-de-strategie-de-sponsoring-et-emprunte-de-nouvelles-voies\/"},"wordCount":520,"commentCount":0,"publisher":{"@id":"https:\/\/loginfo24.com\/fr\/#organization"},"articleSection":["Categories","Forwarding & Logistics","Intralogistics","Regions"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/loginfo24.com\/fr\/2021\/01\/09\/interroll-change-de-strategie-de-sponsoring-et-emprunte-de-nouvelles-voies\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/loginfo24.com\/fr\/2021\/01\/09\/interroll-change-de-strategie-de-sponsoring-et-emprunte-de-nouvelles-voies\/","url":"https:\/\/loginfo24.com\/fr\/2021\/01\/09\/interroll-change-de-strategie-de-sponsoring-et-emprunte-de-nouvelles-voies\/","name":"Interroll change de strat\u00e9gie de sponsoring et emprunte de nouvelles voies - Loginfo24.","isPartOf":{"@id":"https:\/\/loginfo24.com\/fr\/#website"},"datePublished":"2021-01-09T18:15:48+00:00","dateModified":"2025-12-15T11:49:09+00:00","breadcrumb":{"@id":"https:\/\/loginfo24.com\/fr\/2021\/01\/09\/interroll-change-de-strategie-de-sponsoring-et-emprunte-de-nouvelles-voies\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/loginfo24.com\/fr\/2021\/01\/09\/interroll-change-de-strategie-de-sponsoring-et-emprunte-de-nouvelles-voies\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/loginfo24.com\/fr\/2021\/01\/09\/interroll-change-de-strategie-de-sponsoring-et-emprunte-de-nouvelles-voies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/loginfo24.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Interroll change de strat\u00e9gie de sponsoring et emprunte de nouvelles voies"}]},{"@type":"WebSite","@id":"https:\/\/loginfo24.com\/fr\/#website","url":"https:\/\/loginfo24.com\/fr\/","name":"Loginfo24","description":"Loginfo24 est la plateforme d\u00e9di\u00e9e \u00e0 la logistique et aux cha\u00eenes d'approvisionnement qui fournit des informations 24 heures sur 24.","publisher":{"@id":"https:\/\/loginfo24.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/loginfo24.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/loginfo24.com\/fr\/#organization","name":"Groupe Logismedia AG","url":"https:\/\/loginfo24.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/loginfo24.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/loginfo24.com\/wp-content\/uploads\/sites\/7\/2026\/01\/Logo_LogInfo24.png","contentUrl":"https:\/\/loginfo24.com\/wp-content\/uploads\/sites\/7\/2026\/01\/Logo_LogInfo24.png","width":938,"height":351,"caption":"Groupe Logismedia AG"},"image":{"@id":"https:\/\/loginfo24.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/people\/Loginfo24\/100057360583332\/","https:\/\/www.linkedin.com\/company\/lofinfo24\/"]}]}},"_links":{"self":[{"href":"https:\/\/loginfo24.com\/fr\/wp-json\/wp\/v2\/posts\/22421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loginfo24.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loginfo24.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/loginfo24.com\/fr\/wp-json\/wp\/v2\/comments?post=22421"}],"version-history":[{"count":1,"href":"https:\/\/loginfo24.com\/fr\/wp-json\/wp\/v2\/posts\/22421\/revisions"}],"predecessor-version":[{"id":41028,"href":"https:\/\/loginfo24.com\/fr\/wp-json\/wp\/v2\/posts\/22421\/revisions\/41028"}],"wp:attachment":[{"href":"https:\/\/loginfo24.com\/fr\/wp-json\/wp\/v2\/media?parent=22421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loginfo24.com\/fr\/wp-json\/wp\/v2\/categories?post=22421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loginfo24.com\/fr\/wp-json\/wp\/v2\/tags?post=22421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}