{"id":79408,"date":"2026-04-28T11:04:13","date_gmt":"2026-04-28T11:04:13","guid":{"rendered":"https:\/\/loginfo24.com\/2026\/04\/28\/startport-presenta-nueva-marca-y-estrategia\/"},"modified":"2026-04-28T11:04:13","modified_gmt":"2026-04-28T11:04:13","slug":"startport-presenta-nueva-marca-y-estrategia","status":"publish","type":"post","link":"https:\/\/loginfo24.com\/es\/2026\/04\/28\/startport-presenta-nueva-marca-y-estrategia\/","title":{"rendered":"startport presenta nueva marca y estrategia"},"content":{"rendered":"<p>startport, el hub de innovaci\u00f3n para log\u00edstica e industria con sede en Duisburgo, ha revisado su orientaci\u00f3n estrat\u00e9gica y ha llevado a cabo un rebranding integral. Despu\u00e9s de ocho a\u00f1os de desarrollo exitoso, startport se posiciona ahora como un socio operativo que acompa\u00f1a a las empresas desde la identificaci\u00f3n de desaf\u00edos hasta la implementaci\u00f3n de soluciones. El objetivo es crear un valor medible. La nueva imagen de marca refleja este desarrollo y enfatiza el papel de startport como &#8222;gu\u00eda de innovaci\u00f3n&#8220; en la industria.<\/p>\n<h3>Nueva orientaci\u00f3n en el ecosistema log\u00edstico<\/h3>\n<p>Desde su fundaci\u00f3n en 2017, startport se ha convertido en un actor central en el ecosistema log\u00edstico. Con una red de m\u00e1s de 50 socios establecidos y m\u00e1s de 200 impulsores de innovaci\u00f3n, se han completado con \u00e9xito m\u00e1s de 40 proyectos, y anualmente se identifican y eval\u00faan m\u00e1s de 1,000 soluciones. Ante los desaf\u00edos que enfrenta la industria log\u00edstica debido a mercados vol\u00e1tiles, regulaciones m\u00e1s estrictas y una intensa competencia, startport ha precisado su papel para apoyar a los socios de manera m\u00e1s efectiva. &#8222;Together we transform logistics&#8220;, explica Johannes Franke, Director General de startport.<\/p>\n<p>Franke enfatiza que el an\u00e1lisis del mercado ha demostrado que no se trata de enfoques revolucionarios, sino de soluciones precisas. &#8222;Como habilitador operativo, asumiremos la responsabilidad de todo el proceso, desde la identificaci\u00f3n de la innovaci\u00f3n adecuada hasta su implementaci\u00f3n exitosa en el negocio principal&#8220;, a\u00f1ade Franke.<\/p>\n<h3>Nueva visi\u00f3n y misi\u00f3n<\/h3>\n<p>La nueva orientaci\u00f3n tambi\u00e9n se refleja en la nueva visi\u00f3n y misi\u00f3n de startport. Bajo el lema &#8222;Together we transform logistics&#8220;, la misi\u00f3n se formula de la siguiente manera: &#8222;startport es el gu\u00eda de innovaci\u00f3n de la log\u00edstica: navegamos a nuestros socios desde el desaf\u00edo hasta la soluci\u00f3n; identificamos las innovaciones adecuadas, acompa\u00f1amos su implementaci\u00f3n y hacemos que los productos y servicios existentes sean visibles y exitosos en el mercado&#8220;. Este enfoque de extremo a extremo posiciona a startport como un socio de crecimiento que se centra en proyectos con madurez de implementaci\u00f3n y asume la responsabilidad de resultados medibles.<\/p>\n<h3>Rebranding moderno como expresi\u00f3n de la nueva estrategia<\/h3>\n<p>Para hacer visible el desarrollo estrat\u00e9gico, se ha modernizado toda la imagen de marca. El nuevo logo simboliza el papel central de startport como un punto de conexi\u00f3n que re\u00fane a diferentes actores y ofrece orientaci\u00f3n en un ecosistema complejo. La imagen gr\u00e1fica, que recuerda a rutas y redes, representa conexi\u00f3n y estabilidad.<\/p>\n<p>La paleta de colores en p\u00farpura, que representa la fuerza innovadora, y turquesa, que simboliza la precisi\u00f3n tecnol\u00f3gica, sobre un fondo de antracita oscuro, transmite una impresi\u00f3n moderna y orientada al futuro. En combinaci\u00f3n con la tipograf\u00eda &#8222;Be Vietnam Pro&#8220;, la misi\u00f3n de startport se traduce en un lenguaje visual claro que enfatiza la creaci\u00f3n de conexiones efectivas.<\/p>\n<h3>Componentes de servicio estructurados para un apoyo efectivo<\/h3>\n<p>La nueva orientaci\u00f3n tambi\u00e9n se refleja en cuatro componentes de servicio claramente estructurados y escalables:<\/p>\n<p>1. Scouting, Matching &amp; Implementaci\u00f3n: Identificaci\u00f3n de soluciones innovadoras adecuadas para desaf\u00edos concretos y acompa\u00f1amiento desde la idea hasta la prueba de concepto en proyectos piloto reales.<br \/>\n2. Eventos: Acceso a una red exclusiva a trav\u00e9s de formatos de intercambio espec\u00edficos que fomentan la conexi\u00f3n y colaboraci\u00f3n, desde la concepci\u00f3n estrat\u00e9gica hasta la implementaci\u00f3n operativa.<br \/>\n3. Comunicaci\u00f3n: Apoyo en la clara posicionamiento en el mercado de innovaciones y productos a trav\u00e9s de PR profesional, estrategias de redes sociales y creaci\u00f3n de contenido, para fortalecer de manera sostenible la visibilidad y el impacto en el mercado de los socios.<br \/>\n4. Talleres: Concepci\u00f3n, moderaci\u00f3n y realizaci\u00f3n a medida de talleres sobre temas individuales, desde Controlling 2.0 hasta el futuro del almac\u00e9n y medidas estrat\u00e9gicas de teambuilding.<\/p>\n<p>Andrea Peters, apoderada de startport, explica: &#8222;Nuestro nuevo branding es la traducci\u00f3n visual de nuestra misi\u00f3n. Es claro, preciso y directo, al igual que nuestros servicios modulares&#8220;. Expresa su entusiasmo por abordar junto a los socios los desaf\u00edos centrales de la log\u00edstica y lograr resultados medibles.<\/p>\n<p><a href=\"http:\/\/www.startport.net\" target=\"_blank\" rel=\"noopener noreferrer\">www.startport.net<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>startport se ha reposicionado como un facilitador de innovaci\u00f3n en el ecosistema log\u00edstico y ofrece apoyo integral desde la identificaci\u00f3n hasta la implementaci\u00f3n de soluciones innovadoras.<\/p>\n","protected":false},"author":7,"featured_media":79405,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6655,1724],"tags":[9119,2207,22426,3739,2115,2116,10686,10687,9124,9125,2700,22427,2909,22428,2125,3745,2075,22429,22430,22431,22432,2131,2133,2134,1831,2136,3750,18328,18329,5112,22433,3157,22434,2925,22435,3756,3757,22436,22437,4923,22438,22439,2929,18331,2148,16114,2193,22440,1916,2731,5119,1857,5120,3125,2155,1837],"class_list":["post-79408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alemania","category-digitalizacion","tag-approche-de-bout-en-bout","tag-chaine-dapprovisionnement","tag-deutsch-startport","tag-developpement-des-infrastructures","tag-digitalisierung-in-der-logistik","tag-digitalization-in-logistics","tag-duisbourg","tag-duisburg","tag-end-to-end-approach","tag-end-to-end-ansatz","tag-fachkraeftemangel-in-der-logistik","tag-guide-dinnovation","tag-hafenbetrieb","tag-hub-dinnovation","tag-industrie-du-transport","tag-infrastructure-development","tag-infrastrukturentwicklung","tag-innovation-guide","tag-innovation-hub","tag-innovationshub","tag-innovationslotse","tag-logistics","tag-logistics-service-providers","tag-logistik","tag-logistikdienstleister","tag-logistique","tag-logistique-de-colis","tag-market-positioning","tag-marktpositionierung","tag-nachhaltige-logistikloesungen","tag-netzwerk-von-partnern","tag-numerisation-dans-la-logistique","tag-operational-implementation-partner","tag-operations-portuaires","tag-operative-umsetzungspartner","tag-paketlogistik","tag-parcel-logistics","tag-partenaire-dimplementation-operationnelle","tag-partner-network","tag-penurie-de-competences-dans-la-logistique","tag-pilot-projects-francais-startport","tag-pilotprojekte-english-startport","tag-port-operations","tag-positionnement-sur-le-marche","tag-prestataires-de-services-logistiques","tag-projets-pilotes","tag-rail-freight-transport","tag-reseau-de-partenaires","tag-schienengueterverkehr","tag-skills-shortage-in-logistics","tag-solutions-logistiques-durables","tag-supply-chain","tag-sustainable-logistics-solutions","tag-transport-ferroviaire-de-marchandises","tag-transport-industry","tag-transportwirtschaft"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>startport presenta nueva marca y estrategia - Loginfo24<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/loginfo24.com\/es\/2026\/04\/28\/startport-presenta-nueva-marca-y-estrategia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"startport presenta nueva marca y estrategia - Loginfo24\" \/>\n<meta property=\"og:description\" content=\"startport se ha reposicionado como un facilitador de innovaci\u00f3n en el ecosistema log\u00edstico y ofrece apoyo integral desde la identificaci\u00f3n hasta la implementaci\u00f3n de soluciones innovadoras.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/loginfo24.com\/es\/2026\/04\/28\/startport-presenta-nueva-marca-y-estrategia\/\" \/>\n<meta property=\"og:site_name\" content=\"Loginfo24\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Loginfo24\/100057360583332\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-28T11:04:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/loginfo24.com\/wp-content\/uploads\/sites\/7\/2026\/04\/startport_28.4.26-aspect-ratio-1400-788.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1534\" \/>\n\t<meta property=\"og:image:height\" content=\"863\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andreas M\u00fcller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andreas M\u00fcller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/loginfo24.com\\\/es\\\/2026\\\/04\\\/28\\\/startport-presenta-nueva-marca-y-estrategia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/loginfo24.com\\\/es\\\/2026\\\/04\\\/28\\\/startport-presenta-nueva-marca-y-estrategia\\\/\"},\"author\":{\"name\":\"Andreas M\u00fcller\",\"@id\":\"https:\\\/\\\/loginfo24.com\\\/es\\\/#\\\/schema\\\/person\\\/7b1593b33567ba798d300c8a1b0b85b1\"},\"headline\":\"startport presenta nueva marca y estrategia\",\"datePublished\":\"2026-04-28T11:04:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/loginfo24.com\\\/es\\\/2026\\\/04\\\/28\\\/startport-presenta-nueva-marca-y-estrategia\\\/\"},\"wordCount\":735,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/loginfo24.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/loginfo24.com\\\/es\\\/2026\\\/04\\\/28\\\/startport-presenta-nueva-marca-y-estrategia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/loginfo24.com\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2026\\\/04\\\/startport_28.4.26-aspect-ratio-1400-788.jpg\",\"keywords\":[\"approche de bout en bout\",\"cha\u00eene d'approvisionnement\",\"Deutsch startport\",\"d\u00e9veloppement des infrastructures\",\"Digitalisierung in der Logistik\",\"digitalization in logistics\",\"Duisbourg\",\"Duisburg\",\"end-to-end approach\",\"End-to-End-Ansatz\",\"Fachkr\u00e4ftemangel in der Logistik\",\"guide d'innovation\",\"Hafenbetrieb\",\"hub d'innovation\",\"industrie du transport\",\"infrastructure development\",\"Infrastrukturentwicklung\",\"innovation guide\",\"innovation hub\",\"Innovationshub\",\"Innovationslotse\",\"logistics\",\"logistics service providers\",\"Logistik\",\"Logistikdienstleister\",\"logistique\",\"logistique de colis\",\"market positioning\",\"Marktpositionierung\",\"nachhaltige Logistikl\u00f6sungen\",\"Netzwerk von Partnern\",\"num\u00e9risation dans la logistique\",\"operational implementation partner\",\"op\u00e9rations portuaires\",\"operative Umsetzungspartner\",\"Paketlogistik\",\"parcel logistics\",\"partenaire d'impl\u00e9mentation op\u00e9rationnelle\",\"partner network\",\"p\u00e9nurie de comp\u00e9tences dans la logistique\",\"pilot projects Fran\u00e7ais startport\",\"Pilotprojekte English startport\",\"port operations\",\"positionnement sur le march\u00e9\",\"prestataires de services logistiques\",\"projets pilotes\",\"rail freight transport\",\"r\u00e9seau de partenaires\",\"Schieneng\u00fcterverkehr\",\"skills shortage in logistics\",\"solutions logistiques durables\",\"Supply Chain\",\"sustainable logistics solutions\",\"transport ferroviaire de marchandises\",\"transport industry\",\"Transportwirtschaft\"],\"articleSection\":[\"Alemania\",\"Digitalizaci\u00f3n\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/loginfo24.com\\\/es\\\/2026\\\/04\\\/28\\\/startport-presenta-nueva-marca-y-estrategia\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/loginfo24.com\\\/es\\\/2026\\\/04\\\/28\\\/startport-presenta-nueva-marca-y-estrategia\\\/\",\"url\":\"https:\\\/\\\/loginfo24.com\\\/es\\\/2026\\\/04\\\/28\\\/startport-presenta-nueva-marca-y-estrategia\\\/\",\"name\":\"startport presenta nueva marca y estrategia - Loginfo24\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/loginfo24.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/loginfo24.com\\\/es\\\/2026\\\/04\\\/28\\\/startport-presenta-nueva-marca-y-estrategia\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/loginfo24.com\\\/es\\\/2026\\\/04\\\/28\\\/startport-presenta-nueva-marca-y-estrategia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/loginfo24.com\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2026\\\/04\\\/startport_28.4.26-aspect-ratio-1400-788.jpg\",\"datePublished\":\"2026-04-28T11:04:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/loginfo24.com\\\/es\\\/2026\\\/04\\\/28\\\/startport-presenta-nueva-marca-y-estrategia\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/loginfo24.com\\\/es\\\/2026\\\/04\\\/28\\\/startport-presenta-nueva-marca-y-estrategia\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/loginfo24.com\\\/es\\\/2026\\\/04\\\/28\\\/startport-presenta-nueva-marca-y-estrategia\\\/#primaryimage\",\"url\":\"https:\\\/\\\/loginfo24.com\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2026\\\/04\\\/startport_28.4.26-aspect-ratio-1400-788.jpg\",\"contentUrl\":\"https:\\\/\\\/loginfo24.com\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2026\\\/04\\\/startport_28.4.26-aspect-ratio-1400-788.jpg\",\"width\":1534,\"height\":863},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/loginfo24.com\\\/es\\\/2026\\\/04\\\/28\\\/startport-presenta-nueva-marca-y-estrategia\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/loginfo24.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"startport presenta nueva marca y estrategia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/loginfo24.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/loginfo24.com\\\/es\\\/\",\"name\":\"Loginfo24\",\"description\":\"Loginfo24 es la plataforma dedicada a la log\u00edstica y las cadenas de suministro con informaci\u00f3n las 24 horas del d\u00eda.\",\"publisher\":{\"@id\":\"https:\\\/\\\/loginfo24.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/loginfo24.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/loginfo24.com\\\/es\\\/#organization\",\"name\":\"Grupo Logismedia AG\",\"url\":\"https:\\\/\\\/loginfo24.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/loginfo24.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/loginfo24.com\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2026\\\/01\\\/Logo_LogInfo24.png\",\"contentUrl\":\"https:\\\/\\\/loginfo24.com\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2026\\\/01\\\/Logo_LogInfo24.png\",\"width\":938,\"height\":351,\"caption\":\"Grupo Logismedia AG\"},\"image\":{\"@id\":\"https:\\\/\\\/loginfo24.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/people\\\/Loginfo24\\\/100057360583332\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/lofinfo24\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/loginfo24.com\\\/es\\\/#\\\/schema\\\/person\\\/7b1593b33567ba798d300c8a1b0b85b1\",\"name\":\"Andreas M\u00fcller\",\"url\":\"https:\\\/\\\/loginfo24.com\\\/es\\\/author\\\/logismedia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"startport presenta nueva marca y estrategia - Loginfo24","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/loginfo24.com\/es\/2026\/04\/28\/startport-presenta-nueva-marca-y-estrategia\/","og_locale":"es_ES","og_type":"article","og_title":"startport presenta nueva marca y estrategia - Loginfo24","og_description":"startport se ha reposicionado como un facilitador de innovaci\u00f3n en el ecosistema log\u00edstico y ofrece apoyo integral desde la identificaci\u00f3n hasta la implementaci\u00f3n de soluciones innovadoras.","og_url":"https:\/\/loginfo24.com\/es\/2026\/04\/28\/startport-presenta-nueva-marca-y-estrategia\/","og_site_name":"Loginfo24","article_publisher":"https:\/\/www.facebook.com\/people\/Loginfo24\/100057360583332\/","article_published_time":"2026-04-28T11:04:13+00:00","og_image":[{"width":1534,"height":863,"url":"https:\/\/loginfo24.com\/wp-content\/uploads\/sites\/7\/2026\/04\/startport_28.4.26-aspect-ratio-1400-788.jpg","type":"image\/jpeg"}],"author":"Andreas M\u00fcller","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Andreas M\u00fcller","Tiempo de lectura":"4 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/loginfo24.com\/es\/2026\/04\/28\/startport-presenta-nueva-marca-y-estrategia\/#article","isPartOf":{"@id":"https:\/\/loginfo24.com\/es\/2026\/04\/28\/startport-presenta-nueva-marca-y-estrategia\/"},"author":{"name":"Andreas M\u00fcller","@id":"https:\/\/loginfo24.com\/es\/#\/schema\/person\/7b1593b33567ba798d300c8a1b0b85b1"},"headline":"startport presenta nueva marca y estrategia","datePublished":"2026-04-28T11:04:13+00:00","mainEntityOfPage":{"@id":"https:\/\/loginfo24.com\/es\/2026\/04\/28\/startport-presenta-nueva-marca-y-estrategia\/"},"wordCount":735,"commentCount":0,"publisher":{"@id":"https:\/\/loginfo24.com\/es\/#organization"},"image":{"@id":"https:\/\/loginfo24.com\/es\/2026\/04\/28\/startport-presenta-nueva-marca-y-estrategia\/#primaryimage"},"thumbnailUrl":"https:\/\/loginfo24.com\/wp-content\/uploads\/sites\/7\/2026\/04\/startport_28.4.26-aspect-ratio-1400-788.jpg","keywords":["approche de bout en bout","cha\u00eene d'approvisionnement","Deutsch startport","d\u00e9veloppement des infrastructures","Digitalisierung in der Logistik","digitalization in logistics","Duisbourg","Duisburg","end-to-end approach","End-to-End-Ansatz","Fachkr\u00e4ftemangel in der Logistik","guide d'innovation","Hafenbetrieb","hub d'innovation","industrie du transport","infrastructure development","Infrastrukturentwicklung","innovation guide","innovation hub","Innovationshub","Innovationslotse","logistics","logistics service providers","Logistik","Logistikdienstleister","logistique","logistique de colis","market positioning","Marktpositionierung","nachhaltige Logistikl\u00f6sungen","Netzwerk von Partnern","num\u00e9risation dans la logistique","operational implementation partner","op\u00e9rations portuaires","operative Umsetzungspartner","Paketlogistik","parcel logistics","partenaire d'impl\u00e9mentation op\u00e9rationnelle","partner network","p\u00e9nurie de comp\u00e9tences dans la logistique","pilot projects Fran\u00e7ais startport","Pilotprojekte English startport","port operations","positionnement sur le march\u00e9","prestataires de services logistiques","projets pilotes","rail freight transport","r\u00e9seau de partenaires","Schieneng\u00fcterverkehr","skills shortage in logistics","solutions logistiques durables","Supply Chain","sustainable logistics solutions","transport ferroviaire de marchandises","transport industry","Transportwirtschaft"],"articleSection":["Alemania","Digitalizaci\u00f3n"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/loginfo24.com\/es\/2026\/04\/28\/startport-presenta-nueva-marca-y-estrategia\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/loginfo24.com\/es\/2026\/04\/28\/startport-presenta-nueva-marca-y-estrategia\/","url":"https:\/\/loginfo24.com\/es\/2026\/04\/28\/startport-presenta-nueva-marca-y-estrategia\/","name":"startport presenta nueva marca y estrategia - Loginfo24","isPartOf":{"@id":"https:\/\/loginfo24.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/loginfo24.com\/es\/2026\/04\/28\/startport-presenta-nueva-marca-y-estrategia\/#primaryimage"},"image":{"@id":"https:\/\/loginfo24.com\/es\/2026\/04\/28\/startport-presenta-nueva-marca-y-estrategia\/#primaryimage"},"thumbnailUrl":"https:\/\/loginfo24.com\/wp-content\/uploads\/sites\/7\/2026\/04\/startport_28.4.26-aspect-ratio-1400-788.jpg","datePublished":"2026-04-28T11:04:13+00:00","breadcrumb":{"@id":"https:\/\/loginfo24.com\/es\/2026\/04\/28\/startport-presenta-nueva-marca-y-estrategia\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/loginfo24.com\/es\/2026\/04\/28\/startport-presenta-nueva-marca-y-estrategia\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/loginfo24.com\/es\/2026\/04\/28\/startport-presenta-nueva-marca-y-estrategia\/#primaryimage","url":"https:\/\/loginfo24.com\/wp-content\/uploads\/sites\/7\/2026\/04\/startport_28.4.26-aspect-ratio-1400-788.jpg","contentUrl":"https:\/\/loginfo24.com\/wp-content\/uploads\/sites\/7\/2026\/04\/startport_28.4.26-aspect-ratio-1400-788.jpg","width":1534,"height":863},{"@type":"BreadcrumbList","@id":"https:\/\/loginfo24.com\/es\/2026\/04\/28\/startport-presenta-nueva-marca-y-estrategia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/loginfo24.com\/es\/"},{"@type":"ListItem","position":2,"name":"startport presenta nueva marca y estrategia"}]},{"@type":"WebSite","@id":"https:\/\/loginfo24.com\/es\/#website","url":"https:\/\/loginfo24.com\/es\/","name":"Loginfo24","description":"Loginfo24 es la plataforma dedicada a la log\u00edstica y las cadenas de suministro con informaci\u00f3n las 24 horas del d\u00eda.","publisher":{"@id":"https:\/\/loginfo24.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/loginfo24.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/loginfo24.com\/es\/#organization","name":"Grupo Logismedia AG","url":"https:\/\/loginfo24.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/loginfo24.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/loginfo24.com\/wp-content\/uploads\/sites\/7\/2026\/01\/Logo_LogInfo24.png","contentUrl":"https:\/\/loginfo24.com\/wp-content\/uploads\/sites\/7\/2026\/01\/Logo_LogInfo24.png","width":938,"height":351,"caption":"Grupo Logismedia AG"},"image":{"@id":"https:\/\/loginfo24.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/people\/Loginfo24\/100057360583332\/","https:\/\/www.linkedin.com\/company\/lofinfo24\/"]},{"@type":"Person","@id":"https:\/\/loginfo24.com\/es\/#\/schema\/person\/7b1593b33567ba798d300c8a1b0b85b1","name":"Andreas M\u00fcller","url":"https:\/\/loginfo24.com\/es\/author\/logismedia\/"}]}},"_links":{"self":[{"href":"https:\/\/loginfo24.com\/es\/wp-json\/wp\/v2\/posts\/79408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loginfo24.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loginfo24.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loginfo24.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/loginfo24.com\/es\/wp-json\/wp\/v2\/comments?post=79408"}],"version-history":[{"count":0,"href":"https:\/\/loginfo24.com\/es\/wp-json\/wp\/v2\/posts\/79408\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loginfo24.com\/es\/wp-json\/wp\/v2\/media\/79405"}],"wp:attachment":[{"href":"https:\/\/loginfo24.com\/es\/wp-json\/wp\/v2\/media?parent=79408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loginfo24.com\/es\/wp-json\/wp\/v2\/categories?post=79408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loginfo24.com\/es\/wp-json\/wp\/v2\/tags?post=79408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}