{"id":70243,"date":"2025-08-26T15:33:45","date_gmt":"2025-08-26T13:33:45","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2025\/08\/26\/lufthansa-cargo-optimiza-la-plataforma-digital-ebooking\/"},"modified":"2025-08-26T15:33:45","modified_gmt":"2025-08-26T13:33:45","slug":"lufthansa-cargo-optimiza-la-plataforma-digital-ebooking","status":"publish","type":"post","link":"https:\/\/loginfo24.com\/es\/2025\/08\/26\/lufthansa-cargo-optimiza-la-plataforma-digital-ebooking\/","title":{"rendered":"Lufthansa Cargo optimiza la plataforma digital eBooking"},"content":{"rendered":"<h5>Lufthansa Cargo ha revisado fundamentalmente su oferta digital y ahora es m\u00e1s intuitiva, m\u00e1s reflexiva y requiere menos clics. Gracias a la interfaz optimizada de \u00abeBooking\u00bb, que incluye un proceso de reserva acortado para env\u00edos est\u00e1ndar, los clientes pueden ahora reservar sus env\u00edos de carga general en aproximadamente la mitad del tiempo que antes. Con la nueva funci\u00f3n de almacenamiento de b\u00fasquedas anteriores, el proceso de reserva se puede reducir incluso a 30 segundos.<\/h5>\n<p>(Fr\u00e1ncfort) Los clientes tambi\u00e9n se benefician de una representaci\u00f3n clara de las opciones de enrutamiento y de otras funciones pr\u00e1cticas, como la visualizaci\u00f3n de informaci\u00f3n relevante sobre las estaciones. La integraci\u00f3n de servicios adicionales, como una compensaci\u00f3n de CO2, ya est\u00e1 en planificaci\u00f3n.<\/p>\n<p>Tambi\u00e9n se ha revisado el seguimiento de env\u00edos \u00abeTracking\u00bb, que estar\u00e1 disponible a partir de finales de agosto: con una interfaz redise\u00f1ada, los clientes pueden seguir el camino de su env\u00edo de carga de manera m\u00e1s clara y sencilla. Adem\u00e1s, la posibilidad de recibir notificaciones por correo electr\u00f3nico proactivas a lo largo de la cadena de transporte y en caso de desviaciones del plan de transporte original proporciona mayor transparencia.<\/p>\n<p>La nueva experiencia en l\u00ednea se desarroll\u00f3 en estrecha colaboraci\u00f3n con los clientes de la aerol\u00ednea de carga. Sus comentarios se integraron de manera espec\u00edfica en la optimizaci\u00f3n de los pasos de reserva, y al mismo tiempo forman la base para futuros desarrollos. \u00abNuestro nuevo proceso de reserva cumple exactamente con lo que nuestros clientes han deseado: menos clics, una visi\u00f3n clara, procesos m\u00e1s cortos y una comunicaci\u00f3n m\u00e1s r\u00e1pida. No solo hace que las reservas sean m\u00e1s f\u00e1ciles, sino tambi\u00e9n significativamente m\u00e1s efectivas. Y no nos detenemos: seguimos invirtiendo en innovaci\u00f3n y apostamos espec\u00edficamente por la IA para acelerar procesos, aumentar la transparencia y mejorar el servicio. As\u00ed, nuestros clientes est\u00e1n en el centro - hoy y en el futuro\u00bb, dice Marcel Kling, Jefe de Ventas Digitales de Lufthansa Cargo.<\/p>\n<h5>Papel de pionero en la digitalizaci\u00f3n del transporte a\u00e9reo de carga<\/h5>\n<p>Lufthansa Cargo subraya con estas novedades su papel de pionero en la digitalizaci\u00f3n del transporte a\u00e9reo de carga. Desde esta primavera, los clientes tambi\u00e9n pueden reservar env\u00edos de mercanc\u00edas peligrosas de forma digital. Adem\u00e1s, la empresa desarroll\u00f3 en mayo una soluci\u00f3n de IA que procesa las solicitudes de reserva por correo electr\u00f3nico de manera m\u00e1s r\u00e1pida y segura. Ya se est\u00e1n implementando numerosas innovaciones para mejorar continuamente la experiencia del cliente.<\/p>\n<p>Foto: \u00a9 Lufthansa Cargo<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lufthansa Cargo ha revisado fundamentalmente su oferta digital y ahora es m\u00e1s intuitiva, m\u00e1s reflexiva y requiere menos clics. Gracias a la interfaz optimizada de \u00abeBooking\u00bb,<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":4586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1558,1665,1557,1561],"tags":[],"class_list":["post-70243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-air-freight","category-categories","category-forwarding-logistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lufthansa Cargo optimiza la plataforma digital eBooking - Loginfo24<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/loginfo24.com\/es\/2025\/08\/26\/lufthansa-cargo-optimiza-la-plataforma-digital-ebooking\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lufthansa Cargo optimiza la plataforma digital eBooking - Loginfo24\" \/>\n<meta property=\"og:description\" content=\"Lufthansa Cargo ha revisado fundamentalmente su oferta digital y ahora es m\u00e1s intuitiva, m\u00e1s reflexiva y requiere menos clics. 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