(Bonn) Thanks to extensive branding rights, the company color yellow will also remain a distinguishing feature on other sports equipment as well as the sportswear of the German team. The partnership includes not only bobsleigh but also the disciplines of luge and skeleton.<\/p>\n
\n
“The athletes of the BSD have been not only guarantors of success for many years but also ambassadors of goodwill,” says Arjan Sissing, Head of Brand Marketing – DHL Group. “They give their all in every race. Their passion, speed, and team spirit align perfectly with our performance promise. We are proud to further develop this partnership now.”<\/p>\n
Logistics for All Equipment<\/h5>\n
The partnership with the BSD has existed since the winter season 2014\/2015. It covers the logistics for all equipment of the athletes. For the World Championships of lugers in Whistler (Canada) as well as the bobsleigh and skeleton World Championships in Lake Placid (USA), DHL transports about 40 boxes of sports equipment and gear for the BSD, for example. Each of these weighs up to a ton.<\/p>\n
“We are very pleased that we can continue the partnership with DHL beyond the 2026 Winter Olympics,” says Alexander Resch, Board Member of Performance Sports Management at the BSD. “This gives us planning security. Furthermore, the collaboration with the colleagues at DHL is extremely pleasant and professional. That’s how it should be when aiming for top performance. We hope to continue this unique partnership for many years to come,” Resch adds.<\/p>\n
Transport for Other Federations<\/h5>\n
Beyond Germany, DHL also collaborates with the International Luge Federation (FIL) as well as the International Bobsleigh and Skeleton Federation (IBSF). This adds transport for other national federations. The various deliveries can often be bundled, enabling synergies.<\/p>\n
Photos: \u00a9 DHL<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
DHL continues its successful partnership with the German Bobsleigh and Skeleton Federation (BSD) – even beyond the 2026 Winter Olympics in Italy. 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