{"id":60716,"date":"2023-02-26T15:54:57","date_gmt":"2023-02-26T14:54:57","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2023\/02\/26\/gebruder-weiss-wins-austrian-state-prize-pr\/"},"modified":"2023-02-26T15:54:57","modified_gmt":"2023-02-26T14:54:57","slug":"gebruder-weiss-wins-austrian-state-prize-pr","status":"publish","type":"post","link":"https:\/\/loginfo24.com\/en\/2023\/02\/26\/gebruder-weiss-wins-austrian-state-prize-pr\/","title":{"rendered":"Gebr\u00fcder Weiss Wins Austrian State Prize PR"},"content":{"rendered":"
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At the Austrian State Prize PR, the communications team of the logistics company Gebr\u00fcder Weiss wins in the category “Product and Service PR.” <\/strong>Gebr\u00fcder Weiss on Mars? Not just yet. But to make humanity’s dream of a manned Mars expedition possible one day, the logistics company is at least supporting the scientists of the Austrian Space Forum in their maneuvers on Earth.<\/h5>\n

(Lauterach\/Vienna) The aim of these missions is to simulate the conditions on the Red Planet as closely as possible and to prepare humans and equipment for these demanding challenges.<\/p>\n

The last action of this kind took place a year ago in the Israeli Negev Desert and was not only a significant gain for the scientists. The communication experts from Gebr\u00fcder Weiss, who vividly showcased the mission, have now been awarded the Austrian State Prize PR in the category of Product and Service PR for their outstanding communication.<\/p>\n

The prestigious award was presented on Wednesday evening, February 22, in Vienna by Minister of Economic Affairs Martin Kocher. Frank Haas and Vanessa Hafner from Gebr\u00fcder Weiss accepted the award: “As the most experienced logistics company in the world, Gebr\u00fcder Weiss is committed to the future of mobility. We want to help science find new ways. We achieve this not only through logistics but also through communication,” said Frank Haas, who is responsible for international communication and marketing at the logistics company.<\/p>\n

Global Communication Offensive <\/strong><\/h5>\n

Gebr\u00fcder Weiss accompanied the scientific mission with continuous reporting across all communication channels. In the company magazine ATLAS<\/a>, there was a special Mars edition that also included an extensive interview with the head of the \u00d6WF, Gernot Gr\u00f6mer. Under the hashtag #marsmonday<\/a>, especially the apprentices from Gebr\u00fcder Weiss, who logistically implemented the project, reported on their experiences. In addition, a dedicated documentary film<\/a> about the mission was created. The international media response to Gebr\u00fcder Weiss’s engagement was also high. Frank Haas: “Supporting a Mars mission is a topic of high global relevance. Therefore, we had press reports in nearly all Gebr\u00fcder Weiss markets. The Chinese and American media were also very interested in the action.”<\/p>\n

By the way, a kind of “space competence cluster” has formed at Gebr\u00fcder Weiss from the Mars action. The Swedish Space Corporation (SSC) based in Stockholm now also relies on the logistics expertise of the orange logistics provider. Gebr\u00fcder Weiss also assisted the Swedish project engineers with advice and support. In addition to logistical consulting, the logistics provider also transported all the research equipment to Sweden. More about this can be found in the current online special<\/a> of the ATLAS magazine.<\/p>\n

About the State Prize PR<\/strong><\/h5>\n

Since 1984, the Public Relations Association Austria (PRVA) and the Austrian Federal Ministry of Labor and Economy have been awarding exceptional communication campaigns with the State Prize PR. 25 communication experts select the winners from 140 applications in six categories.<\/p>\n

Photo: \u00a9 Gebr\u00fcder Weiss\/Martin H\u00f6rmandinger \/ Caption:<\/strong> Gebr\u00fcder Weiss wins the Austrian State Prize PR in the category of Product and Service PR (l. to r.): Minister of Economic Affairs Martin Kocher with Frank Haas, Head of Corporate Brand Strategy & Communications, Vanessa Hafner, Team Leader Digital Communications (both Gebr\u00fcder Weiss) and Karin Wiesinger (President of the Public Relations Association Austria)<\/em><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

At the Austrian State Prize PR, the communications team of the logistics company Gebr\u00fcder Weiss wins in the category “Product and Service PR.” Gebr\u00fcder Weiss on [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":8449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1557,1561],"tags":[],"class_list":["post-60716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forwarding-logistics","category-regions"],"acf":[],"yoast_head":"\nGebr\u00fcder Weiss Wins Austrian State Prize PR - Loginfo24<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/loginfo24.com\/en\/2023\/02\/26\/gebruder-weiss-wins-austrian-state-prize-pr\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gebr\u00fcder Weiss Wins Austrian State Prize PR - 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