{"id":18809,"date":"2020-07-28T07:05:07","date_gmt":"2020-07-28T05:05:07","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2020\/07\/28\/the-initiative-land-package-aims-to-strengthen-rural-areas-in-austria\/"},"modified":"2025-12-15T12:32:51","modified_gmt":"2025-12-15T11:32:51","slug":"the-initiative-land-package-aims-to-strengthen-rural-areas-in-austria","status":"publish","type":"post","link":"https:\/\/loginfo24.com\/en\/2020\/07\/28\/the-initiative-land-package-aims-to-strengthen-rural-areas-in-austria\/","title":{"rendered":"The Initiative “Land Package” Aims to Strengthen Rural Areas in Austria"},"content":{"rendered":"

17 partners launch the initiative ‘Land Package’ to expand infrastructure offerings in rural areas of Austria. Approximately 100 areas have been identified where the initiative can be implemented. The infrastructure in rural areas is also to be strengthened.<\/p>\n

(Vienna) The thinning out of economic and social infrastructure in rural areas has significantly increased in recent decades, posing ever greater challenges for communities. With the ‘Land Package’ initiative, the involved stakeholders \u2013 17 organizations and food retailers \u2013 aim to counteract this thinning out.<\/p>\n

The initiative was presented on July 24, 2020, in the presence of representatives from all cooperation partners by Federal Minister Elisabeth K\u00f6stinger, Mag. Alfred Riedl, Mayor of Grafenw\u00f6rth and President of the Austrian Association of Municipalities, as well as Post General Director DI Dr. Georg P\u00f6lzl.<\/p>\n

Revitalization of Rural Areas<\/h5>\n

In communities that currently lack a local supplier and a postal partner, this new partnership aims to revitalize rural areas. The two “cornerstones” of food retail and postal partnership, along with financial services from bank99, will ideally be supplemented by additional partners. From the perspective of the Austrian Post, there are currently around 100 areas in Austria where the Land Package can be implemented.<\/p>\n

“Almost 20 years ago, the first postal partner began operations, and today we count 1,350 postal partners. A success story that has proven itself more than once. With new partners and new services, such as the recent opening of our own bank, bank99, we will continue to be strongly present in rural areas,” said Post General Director Georg P\u00f6lzl.<\/p>\n

The Land Package aims to offer potential operators, such as independent merchants, a new business model. In this process, people with disabilities will be particularly considered in the selection of personnel.<\/p>\n

“With the concept of the ‘Land Package’, we want to strengthen and expand the infrastructure in villages and town centers. The ‘Land Package’ builds on the concept of postal partnerships and complements them with food retail, direct marketers, or other offerings. This way, economic life can return to many communities when numerous partners pool their resources and collaborate. The rural area needs these impulses and new forms of cooperation. I am very grateful to the Post, the Association of Municipalities, and the other partners for this idea, which I, as the responsible minister for the regions, am happy to support,” said Federal Minister Elisabeth K\u00f6stinger.<\/p>\n

17 Different Cooperation Partners<\/h5>\n

The Land Package initiative consists of the following cooperation partners:<\/p>\n