{"id":18540,"date":"2020-07-15T07:02:51","date_gmt":"2020-07-15T05:02:51","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2020\/07\/15\/bitkom-releases-study-on-trends-in-e-commerce-and-brick-and-mortar-retail\/"},"modified":"2025-12-15T12:31:44","modified_gmt":"2025-12-15T11:31:44","slug":"bitkom-releases-study-on-trends-in-e-commerce-and-brick-and-mortar-retail","status":"publish","type":"post","link":"https:\/\/loginfo24.com\/en\/2020\/07\/15\/bitkom-releases-study-on-trends-in-e-commerce-and-brick-and-mortar-retail\/","title":{"rendered":"Bitkom Releases Study on Trends in E-Commerce and Brick-and-Mortar Retail"},"content":{"rendered":"<p>The Bitkom &#8211; Federal Association for Information Technology, Telecommunications and New Media, publishes a study report on digital commerce. Marketing, purchasing processes, service; this is how consumers and retailers utilize digital technologies online and in-store.<\/p>\n<p>(Berlin) Who shops online, which products are particularly in demand in online shopping, and how much value do consumers place on Wi-Fi in stores? How many retail companies are shifting their business online, what innovative services do they offer their customers, and how does a consistent digital strategy impact sales? The digital association Bitkom provides answers to these questions in a current study report on digital commerce \u2013 and also shows the influence of the Corona pandemic, especially on online retail. \u201cDigitalization offers great opportunities for retailers. Online, they can provide their customers with a variety of innovative services related to product selection, purchasing processes, and delivery.<\/p>\n<h5><strong>Brick-and-Mortar Retail Also Benefits from Digitalization<\/strong><\/h5>\n<p>But brick-and-mortar retail also benefits: Apps, contactless payments, or technologies like augmented reality can significantly enhance the shopping experience for customers in-store,\u201d says Bitkom retail expert Florian Lange. \u201cThe new study report highlights at a glance the opportunities available to retailers \u2013 and what consumers value, both online and offline.\u201d<\/p>\n<p>The new study report &#8220;E-Commerce and Brick-and-Mortar Retail: How Digitally Germans Shop&#8221; summarizes key findings from various representative surveys among wholesalers, retailers, and consumers. The contents include:<\/p>\n<ul>\n<li>94 percent of internet users shop online. This corresponds to 79 percent of the population aged 16 and over, or about 55 million citizens. One third (34 percent) shops online at least once a week.<\/li>\n<li>66 percent of retail companies sell their products both in-store and online. 25 percent sell exclusively in-store and 6 percent exclusively online. Those retailers who also sell online achieve significant revenues.<\/li>\n<li>Whether online or offline: Almost all retailers (98 percent) make themselves known on the internet. A homepage is standard \u2013 but only one in four retailers is active on social networks.<\/li>\n<\/ul>\n<h5><strong>How Has Corona Boosted Online Grocery Shopping<\/strong><\/h5>\n<p>Furthermore, the study report provides insight into how the Corona pandemic has boosted online grocery shopping and what role climate protection plays for consumers and retailers in online shopping.<\/p>\n<p>The study report on &#8220;E-Commerce and Brick-and-Mortar Retail: How Digitally Germans Shop&#8221; is available for free download.<\/p>\n<h5><a href=\"https:\/\/www.bitkom.org\/Bitkom\/Publikationen\/Bitkom-Studienbericht-E-Commerce-und-stationaerer-Handel\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>The Report<\/strong><\/a><\/h5>\n<p>Photo: \u00a9 Adobe Stock<\/p>\n<p><a href=\"https:\/\/www.bitkom.org\" target=\"_blank\" rel=\"noopener noreferrer\">www.bitkom.org<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Bitkom &#8211; Federal Association for Information Technology, Telecommunications and New Media, publishes a study report on digital commerce. Marketing, purchasing processes, service; this is how<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1665,1557,1561],"tags":[],"class_list":["post-18540","post","type-post","status-publish","format-standard","hentry","category-categories","category-forwarding-logistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bitkom Releases Study on Trends in E-Commerce and Brick-and-Mortar Retail - Loginfo24<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/loginfo24.com\/en\/2020\/07\/15\/bitkom-releases-study-on-trends-in-e-commerce-and-brick-and-mortar-retail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bitkom Releases Study on Trends in E-Commerce and Brick-and-Mortar Retail - Loginfo24\" \/>\n<meta property=\"og:description\" content=\"The Bitkom &#8211; Federal Association for Information Technology, Telecommunications and New Media, publishes a study report on digital commerce. 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