The Quality Group automates with Lotus Robotics
Apr 7, 2026 at 4:16 PM
The brewery HEINEKEN France has implemented the industrial identification solution ZetesAtlas to meet the increasing demands for traceability and automation. This solution is deployed at all of the company’s locations in France and was developed in a strategic partnership with Zetes. The goal of this collaboration is to enhance operational excellence and increase customer satisfaction.
Efficient Traceability through Modern Technology
To comply with changing regulations in food distribution, HEINEKEN France implemented the ZetesAtlas solution a few years ago in conjunction with automatic labeling systems from Zetes. This technology enables error-free traceability of products from the packaging lines. Every element, from packaging materials such as bottles and closures to the finished products loaded on pallets, is captured, and the corresponding data is transmitted directly to the company’s information system, SAP.
Comprehensive Implementation and Continuous Optimization
The swift introduction of ZetesAtlas has led to the solution now playing a central role in the identification and traceability of products at all HEINEKEN France locations. The partnership between HEINEKEN and Zetes has existed for over 15 years and has evolved alongside the company’s growth. With over 40 implemented systems, precise inline identification contributes to optimizing inventory management and logistics processes.
Real-Time Transparency along the Supply Chain
The integration of the automatic labeling systems MD4000 and MD6000, as well as the software solution ZetesAtlas, allows HEINEKEN France to further improve the traceability of its products. The MD4000 machines are responsible for the precise labeling of sales units, while the MD6000 machines label pallets. By connecting to the ERP system SAP, employees gain real-time transparency along the entire packaging line up to shipping.
Long-Term Collaboration for Operational Excellence
The partnership between HEINEKEN France and Zetes goes beyond mere technology deployment and also includes operational support and continuous improvements. This trusted collaboration enables HEINEKEN France to rely on reliable and flexibly scalable solutions that meet the increased demands for traceability, compliance, and industrial performance.
Mickaël Knoll, Maintenance Manager at HEINEKEN France, emphasizes: “Our partnership with Zetes encompasses far more than just procuring solutions. Thanks to the innovative products and comprehensive support, including preventive and corrective maintenance, we continuously improve our ability to meet our customers‘ requirements while benefiting from high operational availability. This long-standing partnership is a key lever for optimizing our processes.”
